A Platform Thinking Approach To Problem Solving For Internet Startups

Every consumer problem out there can be solved in one of three ways:

The ‘stuff’ approach: How can we create more stuff whenever the problem crops up?

The ‘optimization’ approach: How can we better distribute the stuff already created to minimize waste?

The ‘platform’ approach: How can we redefine ‘stuff’ and find new ways of solving the same problem?