University of California introduces a modern logo

#1

Post by fam » Sat, Dec 08, 2012, 5:01 AM UTC

University of California introduces a modern logo
chicoer.com

Re: University of California introduces a modern logo

#2

Post by geetarista » Sat, Dec 08, 2012, 5:04 AM UTC

Wow, that looks terrible.

Re: University of California introduces a modern logo

#3

Post by byoung2 » Sat, Dec 08, 2012, 5:17 AM UTC

geetarista wrote: post #2

Wow, that looks terrible.

The survey widget says 96% prefer the old logo to the new one. I couldn't find anywhere on the UC website that referred to the new logo. Is this official, or just a proof of concept?

Re: University of California introduces a modern logo

#4

Post by geetarista » Sat, Dec 08, 2012, 5:25 AM UTC

byoung2 wrote: post #3

geetarista wrote: post #2

Wow, that looks terrible.

The survey widget says 96% prefer the old logo to the new one. I couldn't find anywhere on the UC website that referred to the new logo. Is this official, or just a proof of concept?

Seems pretty official: http://admission.universityofcalifornia.edu/

Re: University of California introduces a modern logo

#5

Post by duaneb » Sat, Dec 08, 2012, 5:25 AM UTC

That is what I would consider an atrocious logo. Who did they test this against?

Re: University of California introduces a modern logo

#6

Post by cleverjake » Sat, Dec 08, 2012, 5:27 AM UTC

byoung2 wrote: post #3

geetarista wrote: post #2

Wow, that looks terrible.

The survey widget says 96% prefer the old logo to the new one. I couldn't find anywhere on the UC website that referred to the new logo. Is this official, or just a proof of concept?