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Ask HN: Should I Promote My SaaS to get first 100 Customers without budget

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Re: Ask HN: Should I Promote My SaaS to get first 100 Customers without budget

#4

Post by charltonraven »

HSK11 wrote: post #3
lalithaar wrote: post #2

Distribution is the hardest rn and most marketing advice is absolute with AI. So would love to know if something is working tbh

I am trying my best I am from coding background , I know building but zero info on marketing

Same here

Re: Ask HN: Should I Promote My SaaS to get first 100 Customers without budget

#5

Post by lalithaar »

HSK11 wrote: post #3
lalithaar wrote: post #2

Distribution is the hardest rn and most marketing advice is absolute with AI. So would love to know if something is working tbh

I am trying my best I am from coding background , I know building but zero info on marketing

oh okay, so incase this helps with knowing atleast what's not working:

I know people say cold emails work, but it's brutal and goes to spam most often than not. Maybe it works when you are emailing as a person talking of something and it's low these days too, but trying anywhere near selling even if it's something that would help them a lot it's gone.

Content marketing - I have to check more of the latest report to say this. But the post hyper specific blogs/information isn't working at least when you are targeting AI savvy users cuz most use AI overviews or similar

Micro tools - there are too many to compete with and AI makes up one so easily these days

Communities in slack/reddit advise when you are selling to B2B has become shovel sellers echo chamber instead of gold miners, it's everyone trying to pitch

Something I do see working, just because there is AI doesn't mean everyone want to take the overhead of creating pushing it up and maintaining, at least in few communities I have seen they are very much open to solutions, but there is not as much paying power.

I am sorry if I sound pessimistic, I would love if someone could prove this wrong lol.

Re: Ask HN: Should I Promote My SaaS to get first 100 Customers without budget

#6

Post by lalithaar »

lalithaar wrote: post #5
HSK11 wrote: post #3

Earlier quoted context omitted.

I am trying my best I am from coding background , I know building but zero info on marketing

oh okay, so incase this helps with knowing atleast what's not working: I know people say cold emails work, but it's brutal and goes to spam most often than not. Maybe it works when you are emailing as a person talking of something and it's low these days too, but trying anywhere near selling even if it's something that would help them a lot it's gone. Content marketing - I have to check more of the latest report to s…

Tho if you are open to sharing, what are you trying to market? Maybe if an idea comes up, I can let you know

Re: Ask HN: Should I Promote My SaaS to get first 100 Customers without budget

#8

Post by elombn »

Depends on the product niche, but most of the time if it's a b2c, posting tiktok/instagram content regularly helped a friend of mine a lot. And if b2b, twitter and reddit comments and cold dm worked for me personaly. Am currently at ~50 users, not 100 yet haha
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