Specs by Snapchat

What is it actually? Is it giving status, or taste? Is it private or is it spying? Is it giving help in everyday life, that no other existing experience can replace? Is it a platform for developers to find a killer app?

At this price level?

This looks so much like an undecided mix of: 1/ a solution looking for a problem to solve, 2/ glasses that don't know how to brand for fashion, 3/ a preview platform.