The advertising cartel coming to your web browser
1–10 of 76 posts
Re: The advertising cartel coming to your web browser
#2[deleted]
Re: The advertising cartel coming to your web browser
#3I'm not sure what this blog is complaining about.
>Problem one: Over-rating search, social, and app store ads
Isn't this a problem with today's ad attribution system? The author doesn't try to argue how the new system makes it worse.
>Problem two: Incentives for extra tracking
Same as above. It sounds like he's against attribution in general, which is an okay position to have, but I'd rather he say this upfront and more directly rather than spending 1k+ words on what essentially can be boiled down to "I hate Attribution Level 1 because it's attribution, and attribution is bad in general", and implying the issues he has are issues with Attribution Level 1 specifically.
Re: The advertising cartel coming to your web browser
#4So they “reinvented” HTTP cookies but with only advertisers?
> Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
Re: The advertising cartel coming to your web browser
#5> When Meta, Google and Apple [and Mozilla] agree on a “privacy” feature, watch out.
?
This feels like a good sign, to me. I get far more worried when I see the likes of Meta, Google, Spotify, Epic etc team up.
Re: The advertising cartel coming to your web browser
#6So they “reinvented” HTTP cookies but with only advertisers? > Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
More importantly it's privacy preserving because it doesn't allow for bidirectional communication, which third party cookies could do.
Re: The advertising cartel coming to your web browser
#7So they “reinvented” HTTP cookies but with only advertisers? > Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
Sort of. Cookies track you as an individual with a unique identifier. The conversion report only tracks anonymized aggregate statistics that can't be used to identify you as an individual.
Re: The advertising cartel coming to your web browser
#8I'm not sure what this blog is complaining about. >Problem one: Over-rating search, social, and app store ads Isn't this a problem with today's ad attribution system? The author doesn't try to argue how the new system makes it worse. >Problem two: Incentives for extra tracking Same as above. It sounds like he's against attribution in general, which is an okay position to have, but I'd rather he say this upfront and m…
Agreed, this can't be worse than what it's replacing. Still, the author has some interesting points I hadn't considered before.
I guess from the advertiser's perspective this standard could be a concern, because the loss of cookie-based tracking might make it harder for them to develop alternative attribution tracking methods that don't have the same data quality problems.
Re: The advertising cartel coming to your web browser
#9So they “reinvented” HTTP cookies but with only advertisers? > Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
Sort of. Cookies track you as an individual with a unique identifier. The conversion report only tracks anonymized aggregate statistics that can't be used to identify you as an individual.
[deleted]
Re: The advertising cartel coming to your web browser
#10> When Meta, Google and Apple [and Mozilla] agree on a “privacy” feature, watch out. ? This feels like a good sign, to me. I get far more worried when I see the likes of Meta, Google, Spotify, Epic etc team up.
And you think that they team up for your benefit?