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The Best Tech Ad I’ve Seen Lately

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Re: The Best Tech Ad I’ve Seen Lately

#3

Post by EricDeb »

habosa wrote: post #2

I saw this ad in TIME this weekend and I thought it was awesome. I'm not an expert on advertising by any stretch, any professionals like it as much as I do?

I love subtle, ingenious ads but I get the impression they may not be as effective in terms of conversions as traditional image projection type ads (ie showing the latest bmw model or an attractive model wearing a particular clothing line)

Re: The Best Tech Ad I’ve Seen Lately

#4

Post by gkoberger »

EricDeb wrote: post #3
habosa wrote: post #2

I saw this ad in TIME this weekend and I thought it was awesome. I'm not an expert on advertising by any stretch, any professionals like it as much as I do?

I love subtle, ingenious ads but I get the impression they may not be as effective in terms of conversions as traditional image projection type ads (ie showing the latest bmw model or an attractive model wearing a particular clothing line)

Why? Every single person holding that magazine clearly likes Time, so the image resonates. Whereas a nice car or model is hit or miss.

Plus, more people are going to buy an iPad than a new BMW.

[Edit: Best of both worlds: https://www.youtube.com/watch?v=640v8yBcXg8]

Re: The Best Tech Ad I’ve Seen Lately

#5

Post by habosa »

EricDeb wrote: post #3
habosa wrote: post #2

I saw this ad in TIME this weekend and I thought it was awesome. I'm not an expert on advertising by any stretch, any professionals like it as much as I do?

I love subtle, ingenious ads but I get the impression they may not be as effective in terms of conversions as traditional image projection type ads (ie showing the latest bmw model or an attractive model wearing a particular clothing line)

I think in this case the trick is that all people with the magazine want to do the action displayed in the ad.

Re: The Best Tech Ad I’ve Seen Lately

#7

Post by colinramsay »

The only takeaway I have from this post is the continuing idiocy of the Apple vs Android vs Whatever "battle", as if it's some kind of exclusive choice.

"For the record, I’m a huge Android fan so it takes a lot for me to write a blog post about something impressive by Apple."

I own an iPhone 4S and a Nexus 7. They're both great devices. I've seen Windows Phone in action and it looks cool; Mozilla's B2G stuff is looking great and there are many different areas in which mobile OS providers can differentiate and be inspired by their competitors. This sort of religious war helps no-one and impresses no-one. It's the modern day equivalent of writing "M$" instead of "Microsoft" and we should all know better.

Get over yourself.

Re: The Best Tech Ad I’ve Seen Lately

#8

Post by habosa »

colinramsay wrote: post #7

The only takeaway I have from this post is the continuing idiocy of the Apple vs Android vs Whatever "battle", as if it's some kind of exclusive choice. "For the record, I’m a huge Android fan so it takes a lot for me to write a blog post about something impressive by Apple." I own an iPhone 4S and a Nexus 7. They're both great devices. I've seen Windows Phone in action and it looks cool; Mozilla's B2G stuff is looki…

I didn't mean for it to come off like that. I use an Android phone but I am also writing this from a Macbook Pro and I have never had a non-apple computer, so I don't think I'm really part of the aforementioned "war". I was only clarifying that I'm not some Apple fanboy foaming at the mouth about every minimal Apple ad.

Re: The Best Tech Ad I’ve Seen Lately

#9

Post by iamdave »

colinramsay wrote: post #7

The only takeaway I have from this post is the continuing idiocy of the Apple vs Android vs Whatever "battle", as if it's some kind of exclusive choice. "For the record, I’m a huge Android fan so it takes a lot for me to write a blog post about something impressive by Apple." I own an iPhone 4S and a Nexus 7. They're both great devices. I've seen Windows Phone in action and it looks cool; Mozilla's B2G stuff is looki…

You chose to focus on one aspect of a blog post that gives the reader a little bit of context and background to the author, but otherwise very positively outlines an advertisement that in his opinion executed everything it set out to, and then publicly decried him for barely doing everything your commentary actually does. I found myself nodding in agreement with all he said about the ad, and he said it well.

I think it's you that stands to get over one's self.

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