The memory shortage is causing a repricing of consumer electronics
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Re: The memory shortage is causing a repricing of consumer electronics
#2Re: The memory shortage is causing a repricing of consumer electronics
#3Re: The memory shortage is causing a repricing of consumer electronics
#4The headline here under-serves the article in my opinion: this is a fascinating, deep explanation of how the memory market works and why increased demand for HBM (used by big GPU racks) hurts the availability of wafers for DDR and LPDDR (used by laptops and phones).
Re: The memory shortage is causing a repricing of consumer electronics
#5From 2008 to around 2015, upgrading every two years could make a meaningful difference. From ~2015 to ~2020 upgrading every three years might be worth considering. I just upgraded my top of the line flagship after nearly six years. And I actually looked for compelling reasons to buy a new phone every year since 2023. There just weren't any.
Frankly, this latest flagship phone is pretty underwhelming. It's slightly faster at a few things. The battery lasts a little longer. The screen can get a little brighter. The camera is supposed to a little better. But those are just the claimed improvements. I haven't actually noticed any of them in daily use because they weren't issues with my 2020 flagship phone either. Otherwise, the new phone is almost exactly the same size, same weight, same resolution, same look and same capabilities. I only upgraded because I was long out of contract and it was a only a couple hundred bucks for a $1400 MSRP phone with a new contract and a trade-in of the old phone.
Re: The memory shortage is causing a repricing of consumer electronics
#6The deep dive on memory market dynamics and the LLM bubble distortion is great. But another cause of declining smart phone sales is simply that the devices have matured and aren't improving at nearly the same rate. From 2008 to around 2015, upgrading every two years could make a meaningful difference. From ~2015 to ~2020 upgrading every three years might be worth considering. I just upgraded my top of the line flagsh…
Second, the article doesn’t focus on phones we buy. There won’t be a shortage of those.
Re: The memory shortage is causing a repricing of consumer electronics
#7 The MacBook Pro on which I’m writing this piece needs memory that can keep up with a powerful processor running many programs at once: so it uses a standard called DDR, “double data rate,” which runs at a reasonably high voltage and offers high bandwidth. The processor on my iPhone is less powerful, so it needs less data at any given moment; but voltage matters enormously, since every milliwatt allocated to memory is drained from the battery. So smartphones use LPDDR, “low-power double data rate,” a variant of DDR engineered to operate at lower voltages.
The last MacBook Pro to use DDR was in 2019. All Apple Silicon Macs use LPDDR.Re: The memory shortage is causing a repricing of consumer electronics
#8The deep dive on memory market dynamics and the LLM bubble distortion is great. But another cause of declining smart phone sales is simply that the devices have matured and aren't improving at nearly the same rate. From 2008 to around 2015, upgrading every two years could make a meaningful difference. From ~2015 to ~2020 upgrading every three years might be worth considering. I just upgraded my top of the line flagsh…
Re: The memory shortage is causing a repricing of consumer electronics
#9For anyone who doesn’t follow the market closely, this is about a good a primer as you could hope for.
Re: The memory shortage is causing a repricing of consumer electronics
#10The deep dive on memory market dynamics and the LLM bubble distortion is great. But another cause of declining smart phone sales is simply that the devices have matured and aren't improving at nearly the same rate. From 2008 to around 2015, upgrading every two years could make a meaningful difference. From ~2015 to ~2020 upgrading every three years might be worth considering. I just upgraded my top of the line flagsh…
First, the iPhone 17 Pro is a huge improvement. Second, the article doesn’t focus on phones we buy. There won’t be a shortage of those.