Ask HN: Best resources for learning about entering the B2B market?

#1

Post by mainevent » Thu, Nov 22, 2012, 10:50 AM UTC

Have been recommended "The Four Steps to the Epiphany" - Steven Gary Blank

Any others?

Re: Ask HN: Best resources for learning about entering the B2B market?

#2

Post by creativeone » Thu, Nov 22, 2012, 1:42 PM UTC

"The Four Steps to the Epiphany" - Steve Blank https://www.amazon.com/dp/0976470705/ref=as_li_ss_til?tag=sm...;

Re: Ask HN: Best resources for learning about entering the B2B market?

#3

Post by brudgers » Thu, Nov 22, 2012, 2:41 PM UTC

In my opinion, B2B is a business model, not a market. Stocking washrooms with toilet paper, providing office temps, and Red Hat Enterprise Linux support all are in different markets.

Domain expertise is important.

Re: Ask HN: Best resources for learning about entering the B2B market?

#4

Post by lsiebert » Fri, Nov 23, 2012, 3:14 AM UTC

Domain expertise is extremely important as brudgers said. But you can hire that expertise to some extent.

Re: Ask HN: Best resources for learning about entering the B2B market?

#5

Post by PrinceGeo » Fri, Nov 23, 2012, 7:48 AM UTC

brudgers wrote: post #3

In my opinion, B2B is a business model, not a market. Stocking washrooms with toilet paper, providing office temps, and Red Hat Enterprise Linux support all are in different markets. Domain expertise is important.

B2B is a business model, but it redefines a market segment ultimately

Thanks!