Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
1–10 of 57 posts
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#2Maybe they could have spent some of that money making chocolate that doesn't taste like vomit.
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#3They should have just listened to Don Drapers pitch
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#4Maybe they could have spent some of that money making chocolate that doesn't taste like vomit.
They could, easily, but then it wouldn't taste like Hershey's chocolate and people don't like that.
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#5They would get a lot more ROI by just investing in making products that don’t taste like shit.
Note that some of their products have been enshitified so much that they can’t even legally be called chocolate in some jurisdictions. It’s cheap filler designed to simulate chocolate.
Agentic AI is not going to solve that.
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#6They would get a lot more ROI by just investing in making products that don’t taste like shit. Note that some of their products have been enshitified so much that they can’t even legally be called chocolate in some jurisdictions. It’s cheap filler designed to simulate chocolate. Agentic AI is not going to solve that.
Not with that attitude
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#7They would get a lot more ROI by just investing in making products that don’t taste like shit. Note that some of their products have been enshitified so much that they can’t even legally be called chocolate in some jurisdictions. It’s cheap filler designed to simulate chocolate. Agentic AI is not going to solve that.
Well, F just got a boost for an analyst noticing that have a connection to AI based on their batteries and boom.. AI pivot. All of it makes me super nervous about the market.
Zero disagreement on Hershey. It got a lot worse since my childhood days.
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#8> “Most companies don’t have an AI problem. They have a data readiness problem,” said Sarah Martinez, chief commercial officer, Tracer.
She's right. Companies are too afraid to face the real data from their customers, so they need to hallucinate the data they wanted to imagine instead.
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#9Maybe they could have spent some of that money making chocolate that doesn't taste like vomit.
I think that's the core issue, they are using this technology to invest in making chocolate as a business, cheap and unfulfilling as possible.
Re: Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
#10What AI actually does Mutinex has built what it describes as a “multi-agent system,” where each agent acts as a domain specialist. For example, one agent understands marketing econometrics, another understands competitive pricing theory, another diagnoses model failures.
By combining Tracer, which cleans and makes sense of Hershey’s data infrastructure, with Mutinex’s AI system, Hershey is now able run models in as little as three weeks.
In practice, that means faster iteration on how marketing spend is evaluated and adjusted, rather than waiting for lagging historical reads.
“Most companies don’t have an AI problem. They have a data readiness problem,” said Sarah Martinez, chief commercial officer, Tracer.
Instead of the headline, it sounds like they've hired an external company to clean up their ETL pipelines. That seems useful.
I'm going to doubt spooling up with is going to be the thing that reduces their analysis time.