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AdTrap removes ads between your modem and router

kickstarter.com

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Re: AdTrap removes ads between your modem and router

#4
post #2

I m confused how this is implemented. First of all only as a proxy it can intervene ssl traffic. Without monthly fees how will they keep updating the ad detection for diverse types of ads from text, image to video.

They'll need to update their detection anyway for devices sold in future. I would assume that the only cost of updating existing devices is the bandwidth cost to download the rules or whatever.

Re: AdTrap removes ads between your modem and router

#5
post #2

I m confused how this is implemented. First of all only as a proxy it can intervene ssl traffic. Without monthly fees how will they keep updating the ad detection for diverse types of ads from text, image to video.

I think, new user would offset for the cost of updating the ad-block rules. I dont think, any could make a perfect adblocker. A good enough blocker would cover 90% of the market anyway.

Re: AdTrap removes ads between your modem and router

#8
Interesting to do this in hardware, as it will work for all devices on your network: also tablets and so on. However, I wonder how many people have separate modems and routers: Most providers (here at least) have modem/wifi AP combo's, which makes it impossible to put this in between.

Also, I wonder if some sites will stop working: e.g. I can imagine a video with a pre-roll just never starting, when the pre-roll can't be loaded. And it being hardware, this will be harder to skip.

Re: AdTrap removes ads between your modem and router

#9

No ads on the Internet? Seriously, how do you think the economy would work without ads? If everyone got one of these, I could tell my boss on monday to close the company.

Radical new model: charge money in return for services. I'd gladly pay Google a nontrivial amount of money each month if it meant I could search and use Gmail without having to worry about them amassing enough personal information to predict the time and location of my bowel movements.

Re: AdTrap removes ads between your modem and router

#10

No ads on the Internet? Seriously, how do you think the economy would work without ads? If everyone got one of these, I could tell my boss on monday to close the company.

Radical new model: charge money in return for services. I'd gladly pay Google a nontrivial amount of money each month if it meant I could search and use Gmail without having to worry about them amassing enough personal information to predict the time and location of my bowel movements.

I visit hundreds of websites every week, not just Google. Would that mean I have to pay them all "nontrivial" amounts of money? The internet is largely ad-supported; you're talking about a (admittedly) radical shift in the _entire_ internet ecosystem. Kind of audacious, no?
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