OpenAI shutting down Sora app

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Serious question, but when companies like OpenAI and Google roll out something like this they likely get millions of users overnight. I get why it's a distraction, money sink and they don't want to work on it. But presumably it's worth something? The user base alone.

Why don't they ever sell these things? Keep a good chunk of the equity w/ some exclusive deals to use their models, but spin it off. How much could a social network like this be worth?