Two friends and I (AlexNord) created a wedding registry on Amazon to help NYC victims of Sandy. We've been in coordination with Occupy Sandy to ensure shipping to a distro center in BK and then delivery to affected areas. The idea has blown up across social media and the press and donations are already off the charts - in just two days.
More info at: http://www.theatlantic.com/technology/archive/2012/11/occupy-sandy-hacks-amazons-wedding-registry-in-a-good-way/264543/
And follow the effort at @SandyRegistry
My Amazon Wedding Registry Hack for #Sandy Relief Going Viral
buzzfeed.com