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Yoghurt delivery women combatting loneliness in Japan

bbc.com

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Re: Yoghurt delivery women combatting loneliness in Japan

#2

Post by alephnerd »

This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department.

Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0]

[0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA

Re: Yoghurt delivery women combatting loneliness in Japan

#4

Post by cubefox »

alephnerd wrote: post #2

This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department. Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0] [0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA

Completely unclear what "submarine article" could mean.

Re: Yoghurt delivery women combatting loneliness in Japan

#6

Post by pja »

cubefox wrote: post #4
alephnerd wrote: post #2

This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department. Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0] [0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA

Completely unclear what "submarine article" could mean.

Referencing this PG article: https://paulgraham.com/submarine.html

Re: Yoghurt delivery women combatting loneliness in Japan

#9

Post by trollbridge »

_delirium wrote: post #5

The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?

It's very effective if you have just a few of these, but are able to get lots of press from doing so that causes many other consumers to go and buy yourself through normal grocery outlets.
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