Luce: First Electric Ferrari
ferrari.com
Luce: First Electric Ferrari
1–10 of 303 posts
Re: Luce: First Electric Ferrari
#2Discussion (51 points, 77 comments) https://news.ycombinator.com/item?id=46944978
Re: Luce: First Electric Ferrari
#3In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this.
As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari especially), this design falls flat.
I do hope some of the design details work their way through the industry (e.g. using glass instead of gloss black plastic, convex glass to add depth to digital gauges), but I hope the rest of it stays as a one-off experiment demonstrating the hubris and one-dimensionality of a top designer.
Re: Luce: First Electric Ferrari
#4Photo collection: https://bookmarker.cc/bora/ferrari-luce
Re: Luce: First Electric Ferrari
#5In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
What is oversimplified specifically (given this is an electric car)
Re: Luce: First Electric Ferrari
#6The tablet interface looks cheap and low-budget. When you spend that much on a car you don't want the interior to look like a Model S.
Re: Luce: First Electric Ferrari
#7In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
So bland. An iPad put in a holder. I was not exactly hoping for, because I didn't really, but I dreamt of a much more radical design direction.
Re: Luce: First Electric Ferrari
#8The tablet interface looks cheap and low-budget. When you spend that much on a car you don't want the interior to look like a Model S.
Not only cheap, but boring in a car which wasn't supposed to be boring.
In many other cars that look would have been sleek.
Re: Luce: First Electric Ferrari
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Re: Luce: First Electric Ferrari
#10In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
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