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Rules to sell thousands of copies of your ebook

mir.aculo.us

1–10 of 22 posts

Re: Rules to sell thousands of copies of your ebook

#2
Disclaimer: I'm the author of the book and blog post.

I've been asked on Twitter about student discounts, short answer is don't do it. Long answer: if you have a book specifically targeting students, price it so they can afford it, otherwise don't bother as it's more work for you and they probably won't buy it anyway.

Re: Rules to sell thousands of copies of your ebook

#4
post #3

Isn't distributing your ebook as a simple pdf an invitation for people who don't want to pay for it to copy and circulate it for free? How do you get around this?

Some people don't care about getting books for free. They just care about the convenience of getting the book.

If you make the book more convenient to get than downloading it for free, the more likely you will make money off of them.

Re: Rules to sell thousands of copies of your ebook

#5
post #3

Isn't distributing your ebook as a simple pdf an invitation for people who don't want to pay for it to copy and circulate it for free? How do you get around this?

You can't get around this. People will pirate it and they do. However, those who pirate it wouldn't pay money anyway so there's no loss.

And because it's literally two clicks to buy it with PayPal, it's easier to buy it on my site than to try and find a pirated copy, so for those who want to buy it legally it's really easy.

Re: Rules to sell thousands of copies of your ebook

#6
post #2

Disclaimer: I'm the author of the book and blog post. I've been asked on Twitter about student discounts, short answer is don't do it. Long answer: if you have a book specifically targeting students, price it so they can afford it, otherwise don't bother as it's more work for you and they probably won't buy it anyway.

Do you use affiliates? I know this was one of the primary sales channels for "Evernote Essentials".

Re: Rules to sell thousands of copies of your ebook

#7
The promised five rules about selling thousands of copies are contradicted by three to four of them:

Rule #1: No publishers. Publish the book yourself.

A publisher usually has marketing and distribution options at hand that you could only dream of.

Rule #2: No 3rd-party sales channels. No Amazon/Kindle, iBookstore, etc.

If your goal is to spread it as much as possible than you've got to use any possible option.

Rule #4: Publish as a PDF. Optionally also as EPUB, depending on topic/audience. No dead-tree version, please.

To sale thousands of copies you should try to offer a diversity of formats. While there is no reason why you should not print the book to sell to those who prefer it, a "dead-tree" book is no ebook and thus the submitted post is correct that you should avoid that when trying to sell your ebook. I guess.

Rule #5: Price high. Price for the value you provide, not for what feels right.

To sell thousands you should probably not use a high price, but price rather low.

I pulled my answers out of the air just like madrobby. Yeah, I am getting sick and tired of these marketing fluff unscientific best-practise posts. Same level as the usual life improvement blogs for me.

Re: Rules to sell thousands of copies of your ebook

#8
post #7

The promised five rules about selling thousands of copies are contradicted by three to four of them: Rule #1: No publishers. Publish the book yourself. A publisher usually has marketing and distribution options at hand that you could only dream of. Rule #2: No 3rd-party sales channels. No Amazon/Kindle, iBookstore, etc. If your goal is to spread it as much as possible than you've got to use any possible option. Rule…

Are you an author who is successfully publishing books?

Re: Rules to sell thousands of copies of your ebook

#9
post #6
post #2

Disclaimer: I'm the author of the book and blog post. I've been asked on Twitter about student discounts, short answer is don't do it. Long answer: if you have a book specifically targeting students, price it so they can afford it, otherwise don't bother as it's more work for you and they probably won't buy it anyway.

Do you use affiliates? I know this was one of the primary sales channels for "Evernote Essentials".

No—I've had the experience that it doesn't work for the types of technical books we (my wife and I) write. Or we're just really better at email/twitter/blog marketing. :)

But it's definitely a good option for many types of books.

Re: Rules to sell thousands of copies of your ebook

#10
post #7

The promised five rules about selling thousands of copies are contradicted by three to four of them: Rule #1: No publishers. Publish the book yourself. A publisher usually has marketing and distribution options at hand that you could only dream of. Rule #2: No 3rd-party sales channels. No Amazon/Kindle, iBookstore, etc. If your goal is to spread it as much as possible than you've got to use any possible option. Rule…

I think you missed the focus of the article. He's talking about very specialized books with small total markets (in the 1000's). With that in mind, these rules seem helpful.
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