The tech behind Felix Baumgartner’s stratospheric skydive
extremetech.com
The tech behind Felix Baumgartner’s stratospheric skydive
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Re: The tech behind Felix Baumgartner’s stratospheric skydive
#2This podcast has an interview that explains the camera tech used http://www.fxguide.com/therc/red_centre_073/
Re: The tech behind Felix Baumgartner’s stratospheric skydive
#3This podcast has an interview that explains the camera tech used http://www.fxguide.com/therc/red_centre_073/
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Re: The tech behind Felix Baumgartner’s stratospheric skydive
#4Non-swipe link: http://www.extremetech.com/extreme/137521-the-tech-behind-fe...
Re: The tech behind Felix Baumgartner’s stratospheric skydive
#5i wonder what the final price tag on this was? has anyone seen a number put on it?
Re: The tech behind Felix Baumgartner’s stratospheric skydive
#6i wonder what the final price tag on this was? has anyone seen a number put on it?
Whatever it is, I imagine it was well worth it for the primary sponsor, Red Bull. A lot of the tech was developed just for this jump, so it would be difficult to get a final price tag without including R&D costs (which are already tricky).
Re: The tech behind Felix Baumgartner’s stratospheric skydive
#7Here's a video overview of the (highly specialized) skydiving rig used: http://www.youtube.com/watch?v=SErtpdKLsM4#t=5m20s
Re: The tech behind Felix Baumgartner’s stratospheric skydive
#8i wonder what the final price tag on this was? has anyone seen a number put on it?
Whatever it is, I imagine it was well worth it for the primary sponsor, Red Bull. A lot of the tech was developed just for this jump, so it would be difficult to get a final price tag without including R&D costs (which are already tricky).
Yup, definitely worth it! Imagine almost 5 million people essentially watching an almost 3 hour long (very interesting and groundbreaking!) Red Bull commercial around the world.
I think if we did the math at base advertising/marketing rates - this project would still work out quite cheap for that kind of exposure!
Daring indeed!
Re: The tech behind Felix Baumgartner’s stratospheric skydive
#9Earlier quoted context omitted.
Whatever it is, I imagine it was well worth it for the primary sponsor, Red Bull. A lot of the tech was developed just for this jump, so it would be difficult to get a final price tag without including R&D costs (which are already tricky).
Yup, definitely worth it! Imagine almost 5 million people essentially watching an almost 3 hour long (very interesting and groundbreaking!) Red Bull commercial around the world. I think if we did the math at base advertising/marketing rates - this project would still work out quite cheap for that kind of exposure! Daring indeed!
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Re: The tech behind Felix Baumgartner’s stratospheric skydive
#10Earlier quoted context omitted.
Whatever it is, I imagine it was well worth it for the primary sponsor, Red Bull. A lot of the tech was developed just for this jump, so it would be difficult to get a final price tag without including R&D costs (which are already tricky).
Yup, definitely worth it! Imagine almost 5 million people essentially watching an almost 3 hour long (very interesting and groundbreaking!) Red Bull commercial around the world. I think if we did the math at base advertising/marketing rates - this project would still work out quite cheap for that kind of exposure! Daring indeed!
Well, looking at the math I see them getting about $6,615,000 worth of ad-time (not counting news or social media, just the video stream)
The math: 7.35 average daytime CPM[1] * 5 Million (5,000 thousand) viewers, watching for an average of 90 minutes (* 180 30-second spots) each.
That is: $7.35 * 5000 * 180 = $6,615,000
Of course if the news coverage mentioned "RED BULL SPONSORED DIVER..." then my number gets blown out of the water.
[1] http://infoacrs.com/a/tvads.html Daytime, spot TV, CPM average