Former ULA President and CEO Tory Bruno Joins Blue Origin

#1

Post by geeB » Sat, Dec 27, 2025, 2:56 AM UTC

Former ULA President and CEO Tory Bruno Joins Blue Origin
spaceflightnow.com

Re: Former ULA President and CEO Tory Bruno Joins Blue Origin

#2

Post by chews » Sat, Dec 27, 2025, 4:24 AM UTC

Getting that sweet sweet never-ending DOD moneygun to go brrrrrrrr.

Re: Former ULA President and CEO Tory Bruno Joins Blue Origin

#3

Post by tiffanyh » Sat, Dec 27, 2025, 4:42 AM UTC

There’s a great “Smarter Every Day” video on how rockets are made and the guest host was Tory Bruno.

https://youtu.be/o0fG_lnVhHw

Two things I recall from this video from years ago

1. Tory really seemed to be a true expert. Not a typical “CEO”.

2. Seems like a genuinely nice guy, see this moment when Tory recognized Dustin’s dad

https://youtu.be/Bh7Xf3Ox7K8?t=476

Re: Former ULA President and CEO Tory Bruno Joins Blue Origin

#4

Post by jimrandomh » Sat, Dec 27, 2025, 4:58 AM UTC

ULA is stuck with SLS, which had its high-level design micromanaged by Congress in a way that guaranteed it will fail (at everything except collecting government funding). It makes sense that Bruno is jumping ship shortly before the reckoning comes for SLS, to a company where success is possible.

Re: Former ULA President and CEO Tory Bruno Joins Blue Origin

#5

Post by gessha » Sat, Dec 27, 2025, 5:12 AM UTC

jimrandomh wrote: post #4

ULA is stuck with SLS, which had its high-level design micromanaged by Congress in a way that guaranteed it will fail (at everything except collecting government funding). It makes sense that Bruno is jumping ship shortly before the reckoning comes for SLS, to a company where success is possible.

Scott Manley made a comment about him leaving ULA in his recent video and it sounded like Tory Bruno made a good mark on the company.

https://youtu.be/G6OB3pViYEM

Re: Former ULA President and CEO Tory Bruno Joins Blue Origin

#6

Post by LarsAlereon » Sat, Dec 27, 2025, 5:42 AM UTC

Tory Bruno seems cool, and my impression is that he's been held back by a conservative, risk-averse culture in the ULA board that really only worked until SpaceX and other competitors proved themselves.

Re: Former ULA President and CEO Tory Bruno Joins Blue Origin

#7

Post by actinium226 » Sat, Dec 27, 2025, 5:52 AM UTC

jimrandomh wrote: post #4

ULA is stuck with SLS, which had its high-level design micromanaged by Congress in a way that guaranteed it will fail (at everything except collecting government funding). It makes sense that Bruno is jumping ship shortly before the reckoning comes for SLS, to a company where success is possible.

Boeing has the contract for SLS, not ULA. Boeing owns 50% of ULA, with Lockheed Martin owning the other 50%. But SLS is a Boeing product not a ULA one. ULA's main rocket now is the Vulcan, with a few more Atlas V launches left.