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How to Run Profitable Pricing Experiments?

cleancommit.io

1–10 of 11 posts

Re: How to Run Profitable Pricing Experiments?

#4
For doubling success I suggest ruining the product slowly and testing how crappy the product can still be while the customer is still paying for the brand (as he's expecting some improvement for the higher price), and voila, we've got enshittification.

Re: How to Run Profitable Pricing Experiments?

#8
>> Variant B improved conversion rate (CVR) or Add-to-Cart (ATC) rate? Roll it out.

Basing rollouts on add-to-cart rate is generally not a great idea, particularly for experiments on product pages. There are a variety of reasons why shoppers add products to carts that may only be loosely based on intent to purchase. In my years of ecommerce A/B testing, I've seen plenty of tests that improve conversion rate and/or revenue per visitor but negatively impact add-to-cart rates.

Re: How to Run Profitable Pricing Experiments?

#10

Earlier quoted context omitted.

I thought it was an excellent article myself. Very thorough.

Thanks! It's hard writing into void any feedback is highly appreciated ;)

Sorry, Wojciech. My thoughtless internet mind took over.
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