Using Generative AI in Content Production
partnerhelp.netflixstudios.com
Using Generative AI in Content Production
1–10 of 155 posts
Re: Using Generative AI in Content Production
#2Shouldn’t be particularly surprising Netflix is leaning in here - they’ve been pretty open about viewing themselves as “second screen”/background content for people doing other things. Their primary need these days is for a large volume of somewhat passable content, especially content they can get for cheap. Spotify’s in a similar boat and has been filling the recommended playlists up with low-royalty elevator music.
Re: Using Generative AI in Content Production
#3> Using unowned training data (e.g., celebrity faces, copyrighted art)
How would one ever know that the GenAI output is not influenced or based on copyrighted content.
Re: Using Generative AI in Content Production
#4I am thinking of building an association of AI consumers so we can organize to praise or boycott whatever we collectevily find acceptable or not. I'll spend some time reading this in details later on, but whatever it states or imply, positive or negative, it's not for businesses to set the rules as if they owned the place. Consumer associations are powerful and can't be fired when striking, since the customer is always right.
Re: Using Generative AI in Content Production
#5Shouldn’t be particularly surprising Netflix is leaning in here - they’ve been pretty open about viewing themselves as “second screen”/background content for people doing other things. Their primary need these days is for a large volume of somewhat passable content, especially content they can get for cheap. Spotify’s in a similar boat and has been filling the recommended playlists up with low-royalty elevator music.
"Generated material is temporary and not part of the final deliverables" sounds like they are not looking to generative AI for content that they will air to the public.
Later on they do have a note suggesting that the following might be OK if you use judgement and get their approval: "Using GenAI to generate background elements (e.g., signage, posters) that appear on camera"
Re: Using Generative AI in Content Production
#6Shouldn’t be particularly surprising Netflix is leaning in here - they’ve been pretty open about viewing themselves as “second screen”/background content for people doing other things. Their primary need these days is for a large volume of somewhat passable content, especially content they can get for cheap. Spotify’s in a similar boat and has been filling the recommended playlists up with low-royalty elevator music.
Yup. Everything will be muzak in the end.
But what word should we coin as buzzword for “Netflix-Muzak”?
And when we're saturated with it all, we'll start buying DVDs (or other future media) again.
Re: Using Generative AI in Content Production
#7> Using unowned training data (e.g., celebrity faces, copyrighted art) How would one ever know that the GenAI output is not influenced or based on copyrighted content.
Getty and Adobe offer models that were trained only on images that they have the rights to. Those models might meet Netflix’s standards?
Re: Using Generative AI in Content Production
#8I am thinking of building an association of AI consumers so we can organize to praise or boycott whatever we collectevily find acceptable or not. I'll spend some time reading this in details later on, but whatever it states or imply, positive or negative, it's not for businesses to set the rules as if they owned the place. Consumer associations are powerful and can't be fired when striking, since the customer is alwa…
> it's not for businesses to set the rules as if they owned the place.
This is for studios and companies that are producing content for Netflix.
If you want to sell to Netflix, you have to play by Netflix's rules.
Netflix has all kinds of rules and guidelines, including which camera bodies and lenses are allowed [1].
[1] https://partnerhelp.netflixstudios.com/hc/en-us/articles/360...
Re: Using Generative AI in Content Production
#9This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights.
That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it. Sure, use it for a pitch, or a demo, or a test - but once there’s money on the line (copyright in particular), get that shit outta there because we can’t own something we stole from someone else.
Re: Using Generative AI in Content Production
#10> Using unowned training data (e.g., celebrity faces, copyrighted art) How would one ever know that the GenAI output is not influenced or based on copyrighted content.
Netflix could also use or provide their own TV/movie productions as training data.