RIM CEO: We want to be the number three platform on the market
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RIM CEO: We want to be the number three platform on the market
1–10 of 48 posts
Re: RIM CEO: We want to be the number three platform on the market
#2In which case they need to have launched this product yesterday. Really they should have a product on the market now considering Windows Phone 8 has had their couple of years in the troff where they've been building the product, the app ecosystem and carrier deals (As Android had to do) and are now really pushing the OS with carriers like HTC and Nokia bringing out great hardware.
If they want to compete, sometime next year is not good enough in my opinion. If they can build something compelling they'll be 4th if they just kept their current customers on board with a new OS.
Blackberry already has touchscreen phones and the people using Blackberry's seem to avoid them because they want to stay in that age with the physical keyboards and classic handsets, if they do switch to QNX will people switch to iOS or Android?
Re: RIM CEO: We want to be the number three platform on the market
#3RIM is spending a lot of time designing an OS that will appeal to everyone. I think they are going to find its going to be used by no one.
Even here in Canada they are losing core enterprise customers left and right. Without these core supporters, RIM isn't long for this world.
And while I've got the conch, what kind of strategy is "We want to be #3"? I've written about RIM's bad strategy extensively on my blog, and this feels like just another in a series of mis-steps. None of their staff are going to be inspired by Thorsten's lack of conviction and worse, its going to spook whatever remaining customers and developers they have. No one wants to be on a sinking platform, and shooting for number 3 isn't going to give anyone any confidence that RIM will be around in a year.
My vote still goes to RIM getting out of the OS business, becoming an Android licensee, designing some killer handsets that focus on enterprise customers and separately, spinning Blackberry Mail and Messenger into standalone apps that put RIM onto as many handsets as possible.
This will never happen of course. RIM, as I understand it, is still organized around carrier sales. They don't have a user focus, and it would be hard for this leopard to change its spots and get out of the business of catering to carriers. (IMO, this is the real magic of the Apple story - getting a user-centric handset into the market in a real way without pandering to the carriers.)
Re: RIM CEO: We want to be the number three platform on the market
#4Good luck to them but I just can't see this happening.
1) I worked with their app store previously. It was a nightmare so I see hurdles building this asset.
2) The mobile environment is being increasing linked to the desktop/home environments and other on cloud services for the best experience and they don't have a great foothold here.
3) The business sector has largely let them go now. A few years back they could have used this as a strong launching platform but this advantage has gone.
On the other hand the interface looked cool and they could trump everything if this is coupled with reasonable hardware.
Re: RIM CEO: We want to be the number three platform on the market
#5Nothing gets a team motivated like aspiring to be the #3 player in a market, right? Pragmatic perhaps but this messaging would seem to be pretty demotivating.
Re: RIM CEO: We want to be the number three platform on the market
#6> Android powered 68% of the phones that shipped that quarter. Apple’s iOS platform ran on 17%. Those two numbers add up to 85%, so setting your goal to become the “number three platform” means you’re targeting 15% of the market.
That's... not true. Trying to be #3 doesn't mean you say "OK, we won't get any customers from the first two, so all we have left are that 15%" it just means you don't think you can take enough of their customers to overtake them.
And to people saying it's bad for company moral... it really isn't. Very few companies can be #1 or #2 in their industry, and for everyone to think otherwise is more often than not just delusional.
Re: RIM CEO: We want to be the number three platform on the market
#7RIM is already #3 in US from a platform standpoint. All they need to do is stay there. Also, the BYOD trend may be strong, but RIM made some interesting enterprise features for BB10 that the others don't have. Unless the others quickly replicate those, I could see RIM have a shot in enterprise at least, again.
Re: RIM CEO: We want to be the number three platform on the market
#8I'm rooting for either one of BlackberryOS, FirefoxOS, Jolla or Tizen to be the #3 mobile ecosystem.
Re: RIM CEO: We want to be the number three platform on the market
#9In which case they need to have launched this product yesterday. Really they should have a product on the market now considering Windows Phone 8 has had their couple of years in the troff where they've been building the product, the app ecosystem and carrier deals (As Android had to do) and are now really pushing the OS with carriers like HTC and Nokia bringing out great hardware. If they want to compete, sometime ne…
That's an interesting perspective, but I don't think windowsphone (any incarnation of it) has enough going for it to make number 3.
Re: RIM CEO: We want to be the number three platform on the market
#10> Android powered 68% of the phones that shipped that quarter. Apple’s iOS platform ran on 17%. Those two numbers add up to 85%, so setting your goal to become the “number three platform” means you’re targeting 15% of the market. That's... not true. Trying to be #3 doesn't mean you say "OK, we won't get any customers from the first two, so all we have left are that 15%" it just means you don't think you can take enou…
> Very few companies can be #1 or #2 in their industry
Most industries aren't in winner-take-all markets with huge network effects.