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Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

theguardian.com

1–10 of 54 posts

Re: Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

#2
> Web users will be charged £2.99 a month and mobile phone users £3.99 a month to scroll through Facebook and Instagram without targeted ads.

I wonder how much information this provides about the relative value of mobile users vs web users. It's complicated by the fact that part of the pricing strategy here is likely not maximizing revenue as much as it is…making it just too expensive for many people to want to pay, thus shaping public opinion in the right direction.

> If the accounts are linked, users only need to pay one monthly fee.

Is this because they manage to get some value from that edge existing in the graph even if they can't turn that into ad revenue?

Re: Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

#4

> Web users will be charged £2.99 a month and mobile phone users £3.99 a month to scroll through Facebook and Instagram without targeted ads. I wonder how much information this provides about the relative value of mobile users vs web users. It's complicated by the fact that part of the pricing strategy here is likely not maximizing revenue as much as it is…making it just too expensive for many people to want to pay,…

I think the price discrepancy is due to Google and Apple taking a cut of in-app purchases. Meta should get roughly the same amount of money either way.

Re: Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

#6

The cost of blocking ads has been equal to zero for nearly two decades now. I see no reason to suddenly start paying for this kind of stuff.

It's quite annoying to use Instagram on a mobile with adblock, and it also has quite a lot of ads (one every two posts!), not to mention the "organic" ads. I wonder if those are counted as well.

Re: Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

#7
This article is on theguardian.com , and it has started to require a paid subscription for all readers who don't want to share their data with 131 third parties. There is no privacy-respecting free option. The paid subscription is £5 per month, and it doesn't eliminate all ads. (This requirement may depend on which country you're in.)

Re: Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

#8
post #7

This article is on theguardian.com , and it has started to require a paid subscription for all readers who don't want to share their data with 131 third parties. There is no privacy-respecting free option. The paid subscription is £5 per month, and it doesn't eliminate all ads. (This requirement may depend on which country you're in.)

"doesn't eliminate all ads"... ug.

Re: Facebook and Instagram to offer ad-free service in UK for up to £3.99 a month

#10
post #7

This article is on theguardian.com , and it has started to require a paid subscription for all readers who don't want to share their data with 131 third parties. There is no privacy-respecting free option. The paid subscription is £5 per month, and it doesn't eliminate all ads. (This requirement may depend on which country you're in.)

Why would there be a privacy-respecting free option? The content is not free to produce.
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