Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
1–10 of 14 posts
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#2My favorite behavioral economist is Dan Ariely - his TED talk "Are we in control of our decisions" is really valuable to entrepreneurs. Link here: http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#3I don't normally just make blanket comments for articles, but this article is spot on. Can't add much more to the conversation, other then, READ THIS.
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#4If folk found this interesting I'd recommend they get hold of a copy of "Neuro Web Design: What Makes Them Click?" by Susan M. Weinschenk. It's not the most academic of books and a quick read (about 150 pages or so) - but it gives a bunch of high-level pointers to stuff that you can google around and dig into if you like.
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#5If folk found this interesting I'd recommend they get hold of a copy of "Neuro Web Design: What Makes Them Click?" by Susan M. Weinschenk. It's not the most academic of books and a quick read (about 150 pages or so) - but it gives a bunch of high-level pointers to stuff that you can google around and dig into if you like.
Yeah - I've read that. EXCELLENT book. You can get it here... http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/032160... (No I didn't put an Amazon affiliate code at the end) ;)
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#6If folk found this interesting I'd recommend they get hold of a copy of "Neuro Web Design: What Makes Them Click?" by Susan M. Weinschenk. It's not the most academic of books and a quick read (about 150 pages or so) - but it gives a bunch of high-level pointers to stuff that you can google around and dig into if you like.
Yeah - I've read that. EXCELLENT book. You can get it here... http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/032160... (No I didn't put an Amazon affiliate code at the end) ;)
Why? You don't like making free money?
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#7Earlier quoted context omitted.
Yeah - I've read that. EXCELLENT book. You can get it here... http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/032160... (No I didn't put an Amazon affiliate code at the end) ;)
Why? You don't like making free money?
Who doesn't like free money? I just didn't want to come across like that was the only reason I was posting the link.
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#8My favorite behavioral economist is Dan Ariely - his TED talk "Are we in control of our decisions" is really valuable to entrepreneurs. Link here: http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...
There's also a good book called Subliminal that discusses the neuroscience of how our subconcious brain make decisions that we often believe we made ourselves.
http://www.amazon.com/Subliminal-Your-Unconscious-Rules-Beha...
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#9These are so primitive and obvious manipulations, that most of target customers already evolved (learned by experience) to ignore them.
Re: Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales
#10These are so primitive and obvious manipulations, that most of target customers already evolved (learned by experience) to ignore them.
Got a source on that? My experience and the research disagree, these take advantage of lower level cognitive biases that are prevalent (or maybe universal) in human beings.