Delta’s new AI-powered pricing strategy
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Delta’s new AI-powered pricing strategy
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Re: Delta’s new AI-powered pricing strategy
#2The Civil Rights Act requires companies not to discriminate against legally protected classes. That includes both disparate treatment and disparate impact.
I can't see how "personalized pricing" would remain unchallenged, given those hurdles, if it truly means pricing fares based on individual characteristics.
It's totally fine to have loyalty programs that reward people who fly Delta frequently with better rates.
But when an ML model is making inferences about a person's willingness to pay based on what data a company has collected about them, that really feels like it's moving into murky waters, even apart from the predatory element.
Re: Delta’s new AI-powered pricing strategy
#3How do they defeat private mode in my browser?
Re: Delta’s new AI-powered pricing strategy
#4As someone who always checks both Uber and Lyft, and always keeps both apps open during the ride so the loser knows I went with the cheaper alternative[0], I'm guessing I won't be flying Delta anymore.
[0]no proof, but presumably one or both of their analytics teams have figured out this signal, given its prevalence in the population
Re: Delta’s new AI-powered pricing strategy
#5How do they defeat private mode in my browser?
By defaulting to high until low is demonstrated?
Re: Delta’s new AI-powered pricing strategy
#6Sounds like consumers need AI identities to help them get the best deals from this kind of thing.
Re: Delta’s new AI-powered pricing strategy
#7The Civil Rights Act requires companies not to discriminate against legally protected classes. That includes both disparate treatment and disparate impact. I can't see how "personalized pricing" would remain unchallenged, given those hurdles, if it truly means pricing fares based on individual characteristics. It's totally fine to have loyalty programs that reward people who fly Delta frequently with better rates. Bu…
yeah seems likely if they know peoples browsing habits they could easily indirectly be basing prices on protected characteristics
Re: Delta’s new AI-powered pricing strategy
#8How do they defeat private mode in my browser?
Probably by showing you lower prices and then going “oops the seat is no longer available” the minute you try to book it with your personal information.
Re: Delta’s new AI-powered pricing strategy
#9How do they defeat private mode in my browser?
Simple, by defining the price for customers they have insufficient data on as max(price). Private mode and VPN are actually super easy to detect for someone willing to extract the maximum value out of you.
Re: Delta’s new AI-powered pricing strategy
#10The Civil Rights Act requires companies not to discriminate against legally protected classes. That includes both disparate treatment and disparate impact. I can't see how "personalized pricing" would remain unchallenged, given those hurdles, if it truly means pricing fares based on individual characteristics. It's totally fine to have loyalty programs that reward people who fly Delta frequently with better rates. Bu…
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