Please Stop Working on Ads
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Please Stop Working on Ads
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Re: Please Stop Working on Ads
#2Please stop writing articles telling people not to work on ads.
I don't disagree with the point, but we've seen a deluge of these recently and not a single one has had something fresh to say. Pissing all over people working on ads, is the new working on ads.
Re: Please Stop Working on Ads
#3Please stop writing articles telling people not to work on ads. I don't disagree with the point, but we've seen a deluge of these recently and not a single one has had something fresh to say. Pissing all over people working on ads, is the new working on ads.
Have you read it?
Re: Please Stop Working on Ads
#4>Facebook and Twitter are different. Not many people think: “I want to buy a Veeblefetzer. I’m going to Twitter / Facebook to start my research.”
Likewise, I'm not sitting on the couch watching prime time television and thinking, "I need a new car, I'm going to start my research by watching car commercials." Nor is it my intent to "start my research" for any product that appears in magazines, or road side billboards, or any other similar form of advertising. Of course, that's not the purpose of those forms of advertising and OP seems to have a fundamental misunderstanding about the subject.
I don't have a problem taking checks from advertisers as long as they're willing to write them and neither should anyone else.
Re: Please Stop Working on Ads
#5Please stop writing articles telling people not to work on ads. I don't disagree with the point, but we've seen a deluge of these recently and not a single one has had something fresh to say. Pissing all over people working on ads, is the new working on ads.
Have you read it?
Indeed. The point about user intent vs. value of advertising is neither new nor obscure - any semi-competent online marketer knows this (and this is also why Google continues to make the big bucks).
The generic complaints re: "traffic first, fuck revenue!" is true, but like the above, is neither a new statement nor is it one that really needs popularizing - it's already being repeated ad nauseum in the community.
There's also a whole side of marketing being discounted - which is that it is not always necessary for ads to convert directly to a sale. Coca-Cola, for example, invests a great deal of money in advertising without the expectation that each impression convert directly to a sale. Brand maintenance is a valid field, but that's besides the point.
Your post is simply repeating a point that's been hammered home, repeatedly and enthusiastically, by various people over the last few weeks. It's getting pretty old. Which isn't to say the topic should be verboten, but can we refrain from writing another diatribe against the failure of ad-based business models unless we have something new to bring to the table?
[edit] And another thing, and this isn't necessarily pointed at you - but these "screw ad-based business models!" posts seem to have come about mainly after the poor Facebook IPO. There are a lot of people cashing in on the schadenfreude, writing "I told you so!" posts. It all strikes me as self congratulatory and needlessly vindictive.
Re: Please Stop Working on Ads
#6Please stop writing articles telling people not to work on ads. I don't disagree with the point, but we've seen a deluge of these recently and not a single one has had something fresh to say. Pissing all over people working on ads, is the new working on ads.
Have you read it?
I did, and while i'm not going to be as aggressive as the poster above you, it really doesn't say anything new.
It's rehash of arguments that occurred the very second facebook and twitter became popular.
Re: Please Stop Working on Ads
#7>Facebook and Twitter are different. Not many people think: “I want to buy a Veeblefetzer. I’m going to Twitter / Facebook to start my research.” Likewise, I'm not sitting on the couch watching prime time television and thinking, "I need a new car, I'm going to start my research by watching car commercials." Nor is it my intent to "start my research" for any product that appears in magazines, or road side billboards,…
That and..... people DO go right to Facebook and Twitter now to start their research on a product.
Typing the name of a product into Twitter often times tells me exactly how people feel when they are using it. This is especially true of entertainment items like movies, games or apps.
Facebook - I've been known to post "does anyone have/know/own/used a .... " and wait for my peers to tell me if it's worth it.
Re: Please Stop Working on Ads
#8>Facebook and Twitter are different. Not many people think: “I want to buy a Veeblefetzer. I’m going to Twitter / Facebook to start my research.” Likewise, I'm not sitting on the couch watching prime time television and thinking, "I need a new car, I'm going to start my research by watching car commercials." Nor is it my intent to "start my research" for any product that appears in magazines, or road side billboards,…
Oh, but I don't. What do you think is the valuation of TV networks these days? Brand reinforcement advertising is worth much less than intent-based ads that leads to instant conversion.
"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future as advertisers realize that the internet can yield just as big an audience as football without having to go through NBC."
http://www.forbes.com/sites/davidthier/2012/01/30/the-end-of...
Re: Please Stop Working on Ads
#9Earlier quoted context omitted.
Have you read it?
Indeed. The point about user intent vs. value of advertising is neither new nor obscure - any semi-competent online marketer knows this (and this is also why Google continues to make the big bucks). The generic complaints re: "traffic first, fuck revenue!" is true, but like the above, is neither a new statement nor is it one that really needs popularizing - it's already being repeated ad nauseum in the community. The…
People have complained about the lack of originality from the beginning of times. Please stop writing about it unless you have something new to say.
Re: Please Stop Working on Ads
#10I would rather have people working on ads and them showing up on my Google searches then have to pay X amount per search to pay for the cost to develop/run/maintain.