Is The QR Code Dead?

#1

Post by delongshot » Thu, Aug 30, 2012, 2:04 PM UTC

Is The QR Code Dead?
interactionworks.com

Re: Is The QR Code Dead?

#2

Post by rootedbox » Thu, Aug 30, 2012, 2:38 PM UTC

QR Code is Dead.. Long live the QR Code.. Within shipping / warehouse operations QRCodes will continue to be useful as they are easy to print onto a sticker, are fairly robust, and are already built into many a logistics program.

Re: Is The QR Code Dead?

#3

Post by dougbarrett » Thu, Aug 30, 2012, 2:59 PM UTC

I'm building a web application based around QR codes, and living in Los Angeles I can see that QR codes are definitely not dead, if anything they are appearing on almost every flyer, restaurant window, etc.

Until you can easily program a RFID tag from the web without having to use a driver, then I think QR codes will serve their purpose for an easy way for phones to access content quickly just by scanning a photo.

Re: Is The QR Code Dead?

#4

Post by delongshot » Thu, Aug 30, 2012, 3:13 PM UTC

dougbarrett wrote: post #3

I'm building a web application based around QR codes, and living in Los Angeles I can see that QR codes are definitely not dead, if anything they are appearing on almost every flyer, restaurant window, etc. Until you can easily program a RFID tag from the web without having to use a driver, then I think QR codes will serve their purpose for an easy way for phones to access content quickly just by scanning a photo.

Agreed. Good points.

Re: Is The QR Code Dead?

#5

Post by delongshot » Thu, Aug 30, 2012, 3:14 PM UTC

rootedbox wrote: post #2

QR Code is Dead.. Long live the QR Code.. Within shipping / warehouse operations QRCodes will continue to be useful as they are easy to print onto a sticker, are fairly robust, and are already built into many a logistics program.

Good example. Forgot to consider that one as well. Thanks!

Re: Is The QR Code Dead?

#6

Post by bonzoesc » Thu, Aug 30, 2012, 3:17 PM UTC

dougbarrett wrote: post #3

I'm building a web application based around QR codes, and living in Los Angeles I can see that QR codes are definitely not dead, if anything they are appearing on almost every flyer, restaurant window, etc. Until you can easily program a RFID tag from the web without having to use a driver, then I think QR codes will serve their purpose for an easy way for phones to access content quickly just by scanning a photo.

Have you done any analytics or tracking to see how often they get used?

Re: Is The QR Code Dead?

#7

Post by jpswade » Thu, Aug 30, 2012, 3:23 PM UTC

   The QR code is just a tool…it’s not a solution to a problem.

The problem is typing in long strings (like URLs) into mobile devices, the solution is QR codes.

Re: Is The QR Code Dead?

#8

Post by delongshot » Thu, Aug 30, 2012, 3:23 PM UTC

bonzoesc wrote: post #6

dougbarrett wrote: post #3

I'm building a web application based around QR codes, and living in Los Angeles I can see that QR codes are definitely not dead, if anything they are appearing on almost every flyer, restaurant window, etc. Until you can easily program a RFID tag from the web without having to use a driver, then I think QR codes will serve their purpose for an easy way for phones to access content quickly just by scanning a photo.

Have you done any analytics or tracking to see how often they get used?

We include analytics in the campaigns we run. It all depends on the benefit to the user, we've seen good results and have done a case study on one campaign.

Re: Is The QR Code Dead?

#9

Post by delongshot » Thu, Aug 30, 2012, 3:31 PM UTC

jpswade wrote: post #7

The QR code is just a tool…it’s not a solution to a problem. The problem is typing in long strings (like URLs) into mobile devices, the solution is QR codes.

Sure, valid point. But why would a user want to go to a website in the first place? That seems like the bigger issue in most cases that QR codes don't solve that businesses neglect.

Re: Is The QR Code Dead?

#10

Post by untog » Thu, Aug 30, 2012, 4:07 PM UTC

delongshot wrote: post #9

jpswade wrote: post #7

The QR code is just a tool…it’s not a solution to a problem. The problem is typing in long strings (like URLs) into mobile devices, the solution is QR codes.

Sure, valid point. But why would a user want to go to a website in the first place? That seems like the bigger issue in most cases that QR codes don't solve that businesses neglect.

I think this is the core of it. Why do I need to go your web site right now? What are you offering me that rewards that kind of prompt action? Most often it's absolutely nothing. And the QR code is on a subway train, where I can't load the web page anyway.