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What Does a Post-Google Internet Look Like?

matduggan.com

1–10 of 21 posts

Re: What Does a Post-Google Internet Look Like?

#4
for now - we can identify AI slop.

in the future - yeah interaction will be at a premium and that includes all textual content - since you can't trust whether it was generated by AI or not. which means books / content pre-AI gonna more valuable.

Later on things will need to be human curated.

Re: What Does a Post-Google Internet Look Like?

#5
It’s a dark take, but I mostly agree with it. The ad model, with all its flaws, is a flexible model, and it has funded the web for a while.

The part that will break is that a lot of sites will have 0 incentives to continue to publish, in the face of 0 revenue and 0 credit. That will degrade the quality/ relevance of LLMs. I also think that “guaranteed produced by humans “ will have value.

Re: What Does a Post-Google Internet Look Like?

#6
This is a chilling outlook, but it looks very plausible.

The process has already started, the building blocks are in place. See the recent rise in public complaints about intense scraper activity. Zero-Click has become all but inescapable, and is going to capture an ever-growing share of searches.

Still, any paradigm shift also gives room for hope. There will be pitfalls for Moloch, they might just trip over their own ambitions. And maybe there will be opportunity for organic growth to take root in the cracks of their foundations.

Re: What Does a Post-Google Internet Look Like?

#8
> FAANG isn't going to be hiring at anywhere near the same rate they were before, because they won't need to.

They already didn't need to. The reason they hire as much as they do is to keep their lead, essentially denying potential competitors of growth potential by taking the best engineers and trying every crazy idea before anyone else. Or so I think.

And even though they overhire, it doesn't mean they can do huge layoffs without consequences, as the structure is now built around a massive workforce.

Re: What Does a Post-Google Internet Look Like?

#9
post #4

for now - we can identify AI slop. in the future - yeah interaction will be at a premium and that includes all textual content - since you can't trust whether it was generated by AI or not. which means books / content pre-AI gonna more valuable. Later on things will need to be human curated.

If you genuinely can’t tell the difference anymore is there any motivation to pay a premium?

Re: What Does a Post-Google Internet Look Like?

#10
post #9
post #4

for now - we can identify AI slop. in the future - yeah interaction will be at a premium and that includes all textual content - since you can't trust whether it was generated by AI or not. which means books / content pre-AI gonna more valuable. Later on things will need to be human curated.

If you genuinely can’t tell the difference anymore is there any motivation to pay a premium?

Only to keep human authors employed -- Once an art is lost, it's lost, and the llm cartel can only continue to operate at a loss for so long before the piper needs paid
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