Mayer Declares That It's Peanut Butter Jelly Time at Yahoo

Seems like a lot of rearranging the deck chairs. Hopefully the real work of significantly restructuring the company is happening behind the scenes where allthingsd can't see.

Honestly one of the more impenetrable articles I've read lately. Just not very clear or well written. I'm not even entirely sure there is anything news worthy here. Just some dire need on Swisher's part to make a connection between PB and J and the famous peanut butter memo. That's not enough to justify an article.

But... they took turnstiles out!

One element of the memo I was happy to see, was the dogfooding of Yahoo! Mail/Calendar, as in, people at Yahoo! will start using it rather than Microsoft Exchange. Sometimes I think powerful personalities at Yahoo! IT, with a bit too much money and people working for them, have caused a not insignificant amount of the downfall at Yahoo! by treating the company like it was a financial firm, or the Department of Defense, instead of a digital media destination. The Blackberry was an awesome communication devices from 1999-2005, but, 2008/2009+ (and certainly not 2012) is not the appropriate smartphone for a company that wants to be using the same system as their "digital media savvy" customers.

Those two steps will tell me if Mayer, a supposedly "technology" focussed CEO will be able to go head-head with Yahoo! IT. (It should say something that I even have to suggest the CEO of the company needs to go "head-head" with the IT organization)

The missing exclamation mark makes quite a difference.