Hollywood Is Already Using AI (and Hiding It)

> It might cost only $10 million, but it would look closer to a $100 million movie. "We’re going to blow stuff up so it looks bigger and more cinematic,” he said.

No comment needed.

I would imagine that if it is shameful among the established players to use AI, what will happen is that entirely new players will come in. For me, it's the story that matters, and if they can tell a better story with AI, then many people will naturally flock to them.

I would absolutely love being able to create the movies I’ve always wanted to be made and them be plausibly good.

I wonder who is making the oss version of these tools? So you can specify all the hundreds of parts needed to just compose a decent framework

I'd say the comparison points at misunderstanding the current controversy, though I realize you are doing so deliberately to ask "Is it really that different if you think about it?"

But I'll bite. MASSIVE is a crowd simulation solution, the assets that go into the sim are still artist-created. Even in 2003, people were already used to this sort of division of labor. What the new AI tools do is shift the boundary between artists providing input parameters and assets vs. computer doing what its good at massively and as a big step change. It's the magnitude of the step change causing the upset.

But there's also another reason that artists are upset, which I think is the one that most tech people don't really understand. Of course industrial-scale art does lean on priors (sample and texture banks, stock images, etc.) but by and large operations still have a sort if point of pride to re-do things from scratch where possible for a given production rather than re-use existing elements, also because it's understood that the work has so many variables it will come out a little different and add unique flavor to the end product. Artists see generative AI as regurgitation machines, interrupting that ethic of "this was custom-made anew for this work".

This is typically not an idea that software engineers share much. We are comfortable and even advised to re-use existing code as is. At most we consider "I rewrote this myself though I didn't need to" a valuable learning exercise, but not good professional practice (cf. ridicule for NIHS).

This is one of the largest difference in the engineering method vs. the artist's method. If an artist says "we went out there and recorded all this foley again by hand ourselves for this movie", it's considered better art for it. If a programmer says "I rolled my own crypto for my password manager SaaS", they're in incredibly poor judgement.

It's a little like convincing someone that a lab-grown gemstone is identical to one dug up at the molecular level, even: Yes, but the particular atoms, functionally identical or not, have a different history to them. To some that matters, and to artists the particulars of the act of creation matters a lot.

I don't think the genie can be put back in the bottle and most likely we'll all just get used to things, but I think capturing this moment and what it did to communities and trades purely as a form of historical record is somehow valueable. I hope the future history books do the artists' lament justice, because there is certainly something happening to the human condition here.