How Generative Engine Optimization (GEO) rewrites the rules of search
1–10 of 44 posts
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#2I can't imagine how the feedback loop between LLMs optimizing content so it will be picked by LLMs based search engines will end. But it won't be good.
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#3I can't imagine how the feedback loop between LLMs optimizing content so it will be picked by LLMs based search engines will end. But it won't be good.
there would have to be some added element of human interaction for a a feedback mechanism.
Unfortunately this will be profit driven, rather than something like human enjoyment or insight or something
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#4ChatGPT ≠ Google-scale.Google: ~14 B searches/day; ChatGPT: ~37 M (~1 : 400). Only ~15 % of ChatGPT prompts look like classic “search”; most are writing/code tasks. Google’s own search volume grew 22 % in 2024 and still holds >90 % share. An LLM citation is nice for credibility, but it won’t move traffic or revenue anytime soon.
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#5I came across this recently on Fiverr [0]. I thought it was a joke initially, but the volume of people offering their services implies that there is demand out there somewhere.
[0] https://www.fiverr.com/categories/online-marketing/generativ...
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#6I came across this recently on Fiverr [0]. I thought it was a joke initially, but the volume of people offering their services implies that there is demand out there somewhere. [0] https://www.fiverr.com/categories/online-marketing/generativ...
Absolute review count suggests otherwise.
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#7SEO and it's related fields are a net-negative for the Internet (and maybe humanity in general)
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#8SEO and it's related fields are a net-negative for the Internet (and maybe humanity in general)
The only good thing about SEO (yuck) is it got some people to care about things that are good for humans too: fast pages, well-structured content, descriptive link text, etc.
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#9ChatGPT ≠ Google-scale.Google: ~14 B searches/day; ChatGPT: ~37 M (~1 : 400). Only ~15 % of ChatGPT prompts look like classic “search”; most are writing/code tasks. Google’s own search volume grew 22 % in 2024 and still holds >90 % share. An LLM citation is nice for credibility, but it won’t move traffic or revenue anytime soon.
To add on top of this, how many Google searches also contain Gemini answers in the search results? I've been seeing more and more, especially for code and general factoid searches.
Re: How Generative Engine Optimization (GEO) rewrites the rules of search
#10SEO and it's related fields are a net-negative for the Internet (and maybe humanity in general)
I think the concept of SEO is fine. But the problem comes down to metric hacking.
Certainly you want to make your page easier to index by Google and others, but that's not the only thing that matters. You should improve your content and provide a good product to users. That's what Google intends to measure, but such a thing is actually impossible to do so accurately. So the problem comes down to this stupid cat and mouse game where sites happily shill out links that are immediate turnarounds for users.
I think this is larger than just search. We seem to just be optimizing towards whatever metric we've decided should be used. We then fool ourselves into thinking this proxy actually measures the real thing.