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The Heart of Innovation: Why Most Startups Fail

commoncog.com

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Re: The Heart of Innovation: Why Most Startups Fail

#3
Brilliant!

> The demand is for the gap closing that’s accomplished through that object in a particular situation. It’s convenient but misleading to think of the demand as demand for the object; more precisely, it’s demand via the object for the gap closing.

Read the above in e.g. the context of university degrees.