What if we made advertising illegal?
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What if we made advertising illegal?
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Re: What if we made advertising illegal?
#2Re: What if we made advertising illegal?
#3The problem with advertising is that it works . As long as that is true, no good outcomes. "It's the credulity, stupid."
Re: What if we made advertising illegal?
#4I know people at a nearby Church also work hard to organise classical music concerts. They'll be disappointed when no-one show up because no-one knew about them.
Advertising is extremely important to a healthy, open society.
Re: What if we made advertising illegal?
#5So if I am a plumber what could I do, then? Stay home and wait for chance wrong number calls? Would going door to door to adverti... hmm to have a chat still be allowed? I know people at a nearby Church also work hard to organise classical music concerts. They'll be disappointed when no-one show up because no-one knew about them. Advertising is extremely important to a healthy, open society.
Re: What if we made advertising illegal?
#6So if I am a plumber what could I do, then? Stay home and wait for chance wrong number calls? Would going door to door to adverti... hmm to have a chat still be allowed? I know people at a nearby Church also work hard to organise classical music concerts. They'll be disappointed when no-one show up because no-one knew about them. Advertising is extremely important to a healthy, open society.
Forcing news of your existence on people who didn't ask though? Nah. That's just parasitism.
Re: What if we made advertising illegal?
#7The problem with advertising is that it works . As long as that is true, no good outcomes. "It's the credulity, stupid."
Do we really know advertising works, or is that investigated folk knowledge?
There are two problems:
1. Even for reputable firms, they don't know beforehand what works. As the famous quote goes, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” That was over a century ago, but it's still true.
2. There are a lot of disreputable advertisers. So many that you can easily miss that any sincere advertising exists. And even the reputable advertisers are forced to use tactics that they wouldn't use in an environment with less noise.
Banning all advertising is a baby/bathwater situation. I promise you that there is a baby in there, and you'd notice if we threw out that ocean-sized bathtub. And then you'd want to build up a new advertising mode... and you'd find it a challenge to do in a way that is simultaneously effective and fair.
Re: What if we made advertising illegal?
#8So if I am a plumber what could I do, then? Stay home and wait for chance wrong number calls? Would going door to door to adverti... hmm to have a chat still be allowed? I know people at a nearby Church also work hard to organise classical music concerts. They'll be disappointed when no-one show up because no-one knew about them. Advertising is extremely important to a healthy, open society.
Advertising in the sense of making an entry in a service registry like the Yellow Pages used to be where the customer can look you up and find you, yes. Forcing news of your existence on people who didn't ask though? Nah. That's just parasitism.
If they're looking up plumbers in the yellow pages, you won't encounter the existence of Drano.
Re: What if we made advertising illegal?
#9Earlier quoted context omitted.
Advertising in the sense of making an entry in a service registry like the Yellow Pages used to be where the customer can look you up and find you, yes. Forcing news of your existence on people who didn't ask though? Nah. That's just parasitism.
That works if you're advertising something people knew they wanted beforehand. It doesn't work if you're offering something novel. If they're looking up plumbers in the yellow pages, you won't encounter the existence of Drano.
Optimize pulls. Not pushes. Pushes are acts of force. Pulls are acts of grace. If you can't understand this, I'd say you're stuck in the Sinclairism of being impossible to get to understand due to your life or ambitions in some way being dependent on not understanding.
Research works. Has worked. Will continue to work. If we can put a check on rampant greed and coamp down on the tragedy of the commons that is the pollution of the modern web.