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SMBC Parts Ways with Hiveworks

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Re: SMBC Parts Ways with Hiveworks

#2
I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution.

I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message to call his bank.

Due to the experiences of countless others like my father, the FBI now recommends folks run an ad blocker.

But if everyone did, then the whole thing falls apart right? If Google or Apple built a great ad blocker into their browser and shipped it with the next update, content creators would respond pretty damn quick right? Everyone from SMBC to the NY Times would put all of their content behind a paywall, or in an app, or something else that's worse than the status quo right?

sigh

Re: SMBC Parts Ways with Hiveworks

#3

I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution. I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message t…

I've heard legends of a time, perhaps back in the mid 2000s, when companies paid so much for banner ads that you didn't need another revenue source for your website with Flash games or what have you. If such a time ever existed, it ended long before Flash did.

Re: SMBC Parts Ways with Hiveworks

#4

I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution. I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message t…

I'm not entirely sure it would be worse than the status quo. If all the free sites were the ones run for the love of it, and all the paid sites were commercial garbage, that might actually be better.

Re: SMBC Parts Ways with Hiveworks

#5

I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution. I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message t…

The attention economy is powered by payments from maximizing ad impressions but the public is increasingly recognizing that the attention economy is mentally and culturally toxic. To break free of the attention economy death spiral that we're in, internet advertising has to undergo a pretty drastic dieback. In other words, the whole thing has to fall apart and the sooner the better.

Re: SMBC Parts Ways with Hiveworks

#6

I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution. I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message t…

I'm old enough to remember an internet before non-porn ads. Being Hacker News, does someone have any hard idea on infrastructure costs in the late 1990s compared to now?

In 1997, when America Online went from an hourly rate to unlimited hours for $20/month. Besides adult ads, I remember a lot of "work from home/get rich quick" ads - and that's all I can personally remember. Almost every forum and community I can remember were serious labors of love, especially the early "hacker" communities. But, we lost that internet a long time ago. I, personally, would love for an internet that could emulate those early years of being able to log in, communicate, and make friends with random, sometimes sketchy, weirdos, all within 45 seconds of dialing up. There weren't algorithms that decided who was important and who wasn't, you just had your words and wits.

That was a tangent, but my point is - would the internet improve or decline if there was a serious "adpocalypse"?

Re: SMBC Parts Ways with Hiveworks

#7

I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution. I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message t…

The attention economy is powered by payments from maximizing ad impressions but the public is increasingly recognizing that the attention economy is mentally and culturally toxic. To break free of the attention economy death spiral that we're in, internet advertising has to undergo a pretty drastic dieback. In other words, the whole thing has to fall apart and the sooner the better.

That would mean the death of at a minimum Meta (market cap $1.5 trln), most of Google (market cap $2.1 trln, lets say half would die). So what, a couple trillion haircut on the US stock market, and more of a GDP hit than if the entire US military suddenly stopped getting funded.

Not to mention the secondary effects - a LOT of businesses are built based on online ads. A LOT.

Re: SMBC Parts Ways with Hiveworks

#8

I feel like I've thought a lot about ads on the internet recently, and I hate the way things are, but I'm no closer to a realistic overall solution. I've used an ad blocker for a while because I'm tech savvy and I know I can easily have a better experience that way. I was too late installing an ad blocker on my father's computer - he was scammed out of some money when he mistook a scammy ad for a legitimate message t…

Everyone just assumes that the only way to do ads online are from these giant, shitty ad platforms like Facebook or Google. When really, you can have smaller ad networks that provide curated and content tailored advertising. It's just a lot more labor intensive and it doesn't scale to nation-state levels of money like Google Ads does.

If sites just embedded their own ads, then no ad blocker would be able to catch that at all because there would be no way to identify them separately from the content.

Re: SMBC Parts Ways with Hiveworks

#9
post #7

Earlier quoted context omitted.

The attention economy is powered by payments from maximizing ad impressions but the public is increasingly recognizing that the attention economy is mentally and culturally toxic. To break free of the attention economy death spiral that we're in, internet advertising has to undergo a pretty drastic dieback. In other words, the whole thing has to fall apart and the sooner the better.

That would mean the death of at a minimum Meta (market cap $1.5 trln), most of Google (market cap $2.1 trln, lets say half would die). So what, a couple trillion haircut on the US stock market, and more of a GDP hit than if the entire US military suddenly stopped getting funded. Not to mention the secondary effects - a LOT of businesses are built based on online ads. A LOT .

no pain no gain

Re: SMBC Parts Ways with Hiveworks

#10
post #7

Earlier quoted context omitted.

The attention economy is powered by payments from maximizing ad impressions but the public is increasingly recognizing that the attention economy is mentally and culturally toxic. To break free of the attention economy death spiral that we're in, internet advertising has to undergo a pretty drastic dieback. In other words, the whole thing has to fall apart and the sooner the better.

That would mean the death of at a minimum Meta (market cap $1.5 trln), most of Google (market cap $2.1 trln, lets say half would die). So what, a couple trillion haircut on the US stock market, and more of a GDP hit than if the entire US military suddenly stopped getting funded. Not to mention the secondary effects - a LOT of businesses are built based on online ads. A LOT .

Google and Meta collectively employ how many software people in the United States? The jobs hit would be unimaginable. High octane nightmare fuel, that idea.
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