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Why do startups often have blog pages? is it for SEO?
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Re: Why do startups often have blog pages? is it for SEO?
#2I believe so. I've seen a few startups with top 10 lists on their blog where they place themselves on the top.
Re: Why do startups often have blog pages? is it for SEO?
#3I believe so. I've seen a few startups with top 10 lists on their blog where they place themselves on the top.
I think good how-to pages helped Digital Ocean climb the SEO ladder which helped them sell their services.
Re: Why do startups often have blog pages? is it for SEO?
#4At the earlier stages when there are few customers, non-technical members of the startup need to justify their presence.
Re: Why do startups often have blog pages? is it for SEO?
#5It does help quite a bit with SEO if done right
Re: Why do startups often have blog pages? is it for SEO?
#6Not soley for SEO. A good blog contributes to developer relations, meaning that customers and programmers of the product may find answers to their support questions directly from the company, rather than relying on StackOverflow, reddit, or jippity.
Re: Why do startups often have blog pages? is it for SEO?
#7Short answer: Yes.
Slightly longer answer: Depending on the business, building organic inbound traffic via evergreen content like blog posts can be an effective way to get potential customers in the door. This type of inbound lead is usually higher quality and lower cost overall than paid ad traffic, which has gotten pretty miserable over the past few years.
Re: Why do startups often have blog pages? is it for SEO?
#8Short answer: Yes. Slightly longer answer: Depending on the business, building organic inbound traffic via evergreen content like blog posts can be an effective way to get potential customers in the door. This type of inbound lead is usually higher quality and lower cost overall than paid ad traffic, which has gotten pretty miserable over the past few years.
Interesting. Well, it must be worth it seeing as almost every single business is doing this. Or maybe it's just cargo-cult? Is there any data on the effectiveness?
Re: Why do startups often have blog pages? is it for SEO?
#9SEO and inbound marketing, not withstanding it also builds some trust. If I visit a site and see some in depth, heavily researched posts, I’m more likely to trust it vs a site with no useful content
Re: Why do startups often have blog pages? is it for SEO?
#10I'd say also SMO (social media optimization)
Any "link juice" on Google may or may not be real, but traffic is real. I'd point to
as a company that was highly effective at building awareness of their product long before vector databases became hot with a blog. Their blog now is just another navel-gazing, self-centric 'enterprise' blog, which is sad.