Apple Scraps Work on Mac-Connected Augmented Reality Glasses
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Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#2Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#3Previous posting: https://news.ycombinator.com/item?id=42901132
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#4Apple's adventures in XR are weird.
I started my career as a dev working in VR apss. At the time there was consensus in the industry that apple was about to release something huge that would push the whole industry to the mainstream - and indeed you couldn't rely on any new VR/AR product or software without it being silently acquired in months and their website redirecting to apple.
Fast forward one decade, nothing's happened yet. I moved to web dev long ago, but people seem to be still waiting.
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#5Interesting reminder from
the article that those AR glasses are one of a family of ideas Apple is simultaneously pursuing:
> The company is still working on successors to the Vision Pro, including updated versions of the original model. It also has other concepts in the works, such as AirPods with cameras, and executives still hope to eventually create a set of standalone AR glasses someday.
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#6Apple's adventures in XR are weird. I started my career as a dev working in VR apss. At the time there was consensus in the industry that apple was about to release something huge that would push the whole industry to the mainstream - and indeed you couldn't rely on any new VR/AR product or software without it being silently acquired in months and their website redirecting to apple. Fast forward one decade, nothing's…
Didn’t they release a pair of VR glasses last year?
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#7Apple's adventures in XR are weird. I started my career as a dev working in VR apss. At the time there was consensus in the industry that apple was about to release something huge that would push the whole industry to the mainstream - and indeed you couldn't rely on any new VR/AR product or software without it being silently acquired in months and their website redirecting to apple. Fast forward one decade, nothing's…
I think this is a niche technology that people keep trying to make go mainstream, but most people just don't want it. For most people (including myself) trying VR a little is a novelty, but it's not something I want every day, and AR seems like it'd be useless or annoying unless I were using it in e.g. some industrial context like a heads up display.
It's like NFTs in gaming, NFTs in general, AI shoehorned into places it doesn't make much sense, wifi connected can openers, Soylent, ...
Startup founders are always told that there must be market pull, and many startups fail because they try to push an idea nobody wants, but it's not just startups. Big companies and VCs do this too.
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#8Apple's adventures in XR are weird. I started my career as a dev working in VR apss. At the time there was consensus in the industry that apple was about to release something huge that would push the whole industry to the mainstream - and indeed you couldn't rely on any new VR/AR product or software without it being silently acquired in months and their website redirecting to apple. Fast forward one decade, nothing's…
Didn’t they release a pair of VR glasses last year?
The Vision Pro, and despite being pretty good they were kind of a flop. Like I said elsewhere I think VR and AR are niche products tech companies and investors keep trying to make go mainstream because they showed up in a lot of sci-fi. I don't think many people want them.
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#9Apple's adventures in XR are weird. I started my career as a dev working in VR apss. At the time there was consensus in the industry that apple was about to release something huge that would push the whole industry to the mainstream - and indeed you couldn't rely on any new VR/AR product or software without it being silently acquired in months and their website redirecting to apple. Fast forward one decade, nothing's…
Apple is centered around the iPhone, it's hard for them to make anything that isn't a peripheral of it. The best idea they've had in the last ten years is the Apple Watch, but I'm using Garmin because I don't have an iPhone.
The Mac benefited from all the work Apple has done on the iPhone CPU, but the software scene on the Mac has been deteriorating because developers are using the same tools and the same toolkits to develop desktop applications that are motivated by mobile. The article mentioned here
https://news.ycombinator.com/item?id=42930025
claims to be about the deterioration of desktop interface but it's by someone who's so steeped in the Apple culture that they don't get it is really about the deterioration of Mac interfaces.
Apple doesn't care if you buy a Mac, in fact they'd feel most comfortable if the Mac became a peripheral of the iPhone. It's hard for them to picture developing a new peripheral for the Mac, even something straightforward like the Magic Mouse. A peripheral for the Mac that's groundbreaking? It doesn't fit into their world view.
Re: Apple Scraps Work on Mac-Connected Augmented Reality Glasses
#10Apple's adventures in XR are weird. I started my career as a dev working in VR apss. At the time there was consensus in the industry that apple was about to release something huge that would push the whole industry to the mainstream - and indeed you couldn't rely on any new VR/AR product or software without it being silently acquired in months and their website redirecting to apple. Fast forward one decade, nothing's…
I think this is a niche technology that people keep trying to make go mainstream, but most people just don't want it. For most people (including myself) trying VR a little is a novelty, but it's not something I want every day, and AR seems like it'd be useless or annoying unless I were using it in e.g. some industrial context like a heads up display. It's like NFTs in gaming, NFTs in general, AI shoehorned into place…
It's still just a bit too clunky, like PDAs. Still waiting for an iPhone moment.