Reclaim the internet: Mozilla's rebrand for the next era of tech
blog.mozilla.org
Reclaim the internet: Mozilla's rebrand for the next era of tech
1–9 of 9 posts
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#2[deleted]
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#3> Another particularly rich source of stupidity in organisations is the deep belief in the power of brands. Many organisations seem to assume that, just by changing the signage, it’s possible to transform the entire company.
Was reading this yesterday: https://aeon.co/essays/you-don-t-have-to-be-stupid-to-work-h...
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#4They really are good at burning money for no particular benefit.
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#5Didn't they just rebrand to moz://a or something like that recently?
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#6Great to see that Firefox is just a side note for mozilla.
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#7Jesus. The gobbledygook spewed here is remarkable for how in-self-aware it is. Matched, perhaps, only by Mozilla’s total lack of understanding themselves and who their core support is likely to come from.
On the other hand, I’m getting my popcorn ready for jwz’s response.
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#8> We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem.
Engaging in such a rebranding effort is a gigantic red flag for any organization. This is not a good sign at all.
Re: Reclaim the internet: Mozilla's rebrand for the next era of tech
#9Didn't they just rebrand to moz://a or something like that recently?
Yes, in 2017.