Jaguar Introduces Type 00
jaguar.com
Jaguar Introduces Type 00
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Re: Jaguar Introduces Type 00
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#7They are blatantly trying to shock people and go against the brand heritage to get publicity, looks like something from the Cybertruck playbook. Sales and reputation have been declining for a while, maybe this is a last chance gamble. It could work out for them.
Re: Jaguar Introduces Type 00
#8Re: Jaguar Introduces Type 00
#9They should price it 2-5 million. It's a statement of "Look I can afford the most expensive car".
1. How "exclusive" they are.
2. The age and heritage of the brand
3. How difficult they are to manufacture. (The difficulty could be artificial.)
Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do that. (2) Jaguar has a reputation that's somewhere from "weird" to "terrible," not the storied reputation of an old French brand like Bugatti. (3) The Chinese can manufacture that car in a heartbeat. Give CATL and BYD free reign, and they'll probably do a much better job of it.
Re: Jaguar Introduces Type 00
#10Said to be an EV. Has a hood longer than a Mustang. And a front shaped like a school bus to make the drag coefficient explode and kill its range. Must be a fake product and a marketing ploy.