LeanMarket (YC S12) brings real-time bidding display ads to the masses
1–10 of 31 posts
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#2broadening the base of marketing channels available to small biz guys like myself is always welcome... kudos.
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#3Interesting.
I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just that good, I'm definitely going to push more of my budget to it.
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#4Interesting. I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just that good, I'm definitely going to push more of my budget to it.
It's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and usability. For example, the main component of building a campaign on SiteScout is scrolling through a really long list of websites and entering individual CPM bids. Between LeanMarket's slick category-targeting UI and auto-optimization, I think we handle this process much more gracefully.
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#5So you don't have to go thru "enterprise sales people" to get onboarded, does that means the company can't afford ad review?
If they allow rich media for every one with 2cents, i can't think of a better platform to distribute malware.
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#6And where do I signup?
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#7Such great domain name. Kudos!
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#8Sounds like a cool new platform to check out!
I've contacted them about starting some campaigns for both myself and clients, and looking forward to seeing how the system delivers on its promises.
Like kposehn said, if it is really that good I'll be moving a lot more of my budget to it. Would really take a lot of the time and effort out of large-scale media buying.
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#9Is there any way that a small ad buyer (a few hundred thousand dollars a month) can participate in the auctions directly, bidding in real time rather than going through a middleman that does the work for him (which is what LeanMarket seems to do)?
Re: LeanMarket (YC S12) brings real-time bidding display ads to the masses
#10Interesting. I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just that good, I'm definitely going to push more of my budget to it.
It's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and usability. For example, the main component of building a campaign on SiteScout is scrolling through a really long list of websites and entering individual CPM bids. Between LeanMarket's slick category-targeting UI and auto-optimization, I think we handle this…
Ok, I'd love to give it a shot. Auto-optimization has always been a pain point for me, especially with lower impression/higher EPC campaigns.
How soon will you be sending out invites?