What should a logo for NeXT look like? (1986)
paulrand.design
What should a logo for NeXT look like? (1986)
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Re: What should a logo for NeXT look like? (1986)
#2Good read, but the many OCR issues were very distracting at times.
Re: What should a logo for NeXT look like? (1986)
#3> Set in all capitals, the word NEXT is sometimes confused with EXIT possibly because the EXT grouping is so dominant. A combination of capitals and lower case letters alleviates this problem.
Huh. Never knew why the 'e' was lowercased until now. I thought it was just "style".
Re: What should a logo for NeXT look like? (1986)
#4[deleted]
Re: What should a logo for NeXT look like? (1986)
#5When I read the jobs biography I had to put down the book and look up the next logo after how important that logo and design process seemed to have been.
I was quite disappointed and find it hard to say anything kind about it.
It works a lot better on Steve’s t-shirt where you can’t see the box.
Re: What should a logo for NeXT look like? (1986)
#6The sad thing is, the logo was a tiny part of the experience, which these days folks only see the successors of iOS (and derived) devices, and Mac OS X (or whatever they're calling it these days).
At least we've moved on from the early releases where the Carbon Finder.app was a significant impact on memory, and the Java calculator app took multiple bounces to load Java and run.
I just wish that Apple would do something more meaningful than Sidecar so as to provide a stylus experience for Mac OS.
Re: What should a logo for NeXT look like? (1986)
#7The sad thing is, the logo was a tiny part of the experience, which these days folks only see the successors of iOS (and derived) devices, and Mac OS X (or whatever they're calling it these days). At least we've moved on from the early releases where the Carbon Finder.app was a significant impact on memory, and the Java calculator app took multiple bounces to load Java and run. I just wish that Apple would do somethi…
Have you ever used GNUstep?
Re: What should a logo for NeXT look like? (1986)
#8When I read the jobs biography I had to put down the book and look up the next logo after how important that logo and design process seemed to have been. I was quite disappointed and find it hard to say anything kind about it. It works a lot better on Steve’s t-shirt where you can’t see the box.
the logo is one of the best ever made.
Re: What should a logo for NeXT look like? (1986)
#9I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign. He takes 30 minutes to explain the thought process and sell this design hard. By the end you're convinced it's the natural thing to do. I'm sure every executive in the room felt the same way.
https://www.youtube.com/watch?v=xKu2de0yCJI
(Bass would return a mere 13 years later to do the AT&T "Death Star" logo after the breakup)
Re: What should a logo for NeXT look like? (1986)
#10I might be in the minority, but the NeXT logo never looked good to me - there's something off with projection of the cube.