Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
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Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#2It seems as though the important part here wasn't so much that he sold them himself as it was that he added the following clause:
"You’ll see that if you try to sell the ticket anywhere for anything above the original price, we have the right to cancel your ticket (and refund your money). This is something I intend to enforce."
This is something that any middleman could do, too... but the incentives simply aren't there for them to prevent scalping. Especially as Ticketmaster has its own resale site, TicketExchange.
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#3What happens if someone does sell one of these tickets for over face? Will it get cancelled, the scalper refunded (in addition to the sale value), then the person who bought it gets screwed?
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#4Scalping always seemed like a mismatch between the ticket price incentives and the venues incentives. Venues like to sell out to increase concession sales / parking etc, but 'talent' is better off picking a price that fills, most but not all seats and maximizes their take. I suspect they also increase their cut by selling tickets early and sitting on a few weeks/months worth of interest.
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#5Sounds to me like:
1) Louis CK isn't big enough for scalpers to care about going through a non-traditional method of obtaining tickets.
2) People that would turn to scalping to recoup their expense when they can't go are just going back to Louis CK for a refund.
Personally, it sounds like offering a full refund also comes with the possibility that scalpers will purchase the tickets because they can easily flip them back for a refund (an $0 loss sans time spent) if they can't sell them for a profit. I admit that I know nothing about the 'event ticket scene' so I may be missing something.
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#6What happens if someone does sell one of these tickets for over face? Will it get cancelled, the scalper refunded (in addition to the sale value), then the person who bought it gets screwed?
The terms during purchase made it sound like if they discovered a ticket was sold for higher than $45, then they would cancel the ticket without refund. So both buyer and seller get screwed.
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#7It seems as though the important part here wasn't so much that he sold them himself as it was that he added the following clause: "You’ll see that if you try to sell the ticket anywhere for anything above the original price, we have the right to cancel your ticket (and refund your money). This is something I intend to enforce." This is something that any middleman could do, too... but the incentives simply aren't the…
I guess what it really comes down to is: How does he know which ticket is being sold? I imagine if a scalper wants to avoid detection, they just don't give out specific information until the sale is final (banking that Louis CK won't buy their tickets at scalper prices just to find out which tickets to cancel).
If the ticket has some sort of ID, avoid giving that out before the final sale. If the ticket has a seat number, just state the general area of where the seat is rather than the specific seat (until final sale).
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#8What happens if someone does sell one of these tickets for over face? Will it get cancelled, the scalper refunded (in addition to the sale value), then the person who bought it gets screwed?
The terms during purchase made it sound like if they discovered a ticket was sold for higher than $45, then they would cancel the ticket without refund. So both buyer and seller get screwed.
This doesn't match the text on the site: "If the ticket is found to be offered for resale above face value we may invalidate the barcode and refund the ticket price."
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#9Sounds to me like: 1) Louis CK isn't big enough for scalpers to care about going through a non-traditional method of obtaining tickets. 2) People that would turn to scalping to recoup their expense when they can't go are just going back to Louis CK for a refund. Personally, it sounds like offering a full refund also comes with the possibility that scalpers will purchase the tickets because they can easily flip them b…
Did you read it? #1 is invalidated by the fact they're comparing his shows (sold traditionally) vs. his shows (sold independently), not his shows vs. others'.
EDIT: nevermind, I get it now.
Re: Louis C.K. sees ticket scalping drop over 96% by selling tickets himself
#10It seems as though the important part here wasn't so much that he sold them himself as it was that he added the following clause: "You’ll see that if you try to sell the ticket anywhere for anything above the original price, we have the right to cancel your ticket (and refund your money). This is something I intend to enforce." This is something that any middleman could do, too... but the incentives simply aren't the…
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