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All political ads running on Google in the US

adstransparency.google.com

1–10 of 354 posts

Re: All political ads running on Google in the US

#5
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.

Re: All political ads running on Google in the US

#7
In Norway it's forbidden with political ads on TV. Reasoning being that live images can have a huge influence, while also possibly being inflammatory and dumb down the debate. But main reason mainly is that it would give those with enough money to afford these "expensive tv ads" a leg up.

However, this law hasn't been updated in decades. So it's still only TV ads that's illegal. So it feels like a quite arbitrary restriction now.

Not saying it should be illegal on other media as well, but I do like the idea of it not being the size of your pockets determining the election. I guess that would be hard to police anyways now, with how influencers can sway stuff without it being an "ad", or how algorithms drive you into a rabbit hole of tailored content anyways.

Re: All political ads running on Google in the US

#8
post #3

Am I reading this wrong or does it seem like the majority of these are for Harris/Democrats?

What do you think the demographics are of Google ad viewers vs Harris / Trump potential voters?

But also, yes, the Harris campaign has spent about 2x as much in aggregate: https://www.nytimes.com/2024/10/25/us/elections/kamala-harri...

Re: All political ads running on Google in the US

#10
post #9
post #3

Am I reading this wrong or does it seem like the majority of these are for Harris/Democrats?

I suspect that the given the different demographics of the voting population, the republican side probably advertises more on Facebook.

Or day time TV, yeah.
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