How to Pitch a Journalist Successfully
thedailymuse.com
How to Pitch a Journalist Successfully
1–10 of 33 posts
Re: How to Pitch a Journalist Successfully
#2great stuff as usual tdm!
Re: How to Pitch a Journalist Successfully
#3Bookmarked! Great work. Thanks.
I'll add one thing that I've found so far:
They can take a long time to respond. One site got back to us several weeks later. A few days or more is very common.
Of course no response at all is by far the most common result, but just because they don't respond within a day or two doesn't mean they aren't interested. They get a TON of emails...
Re: How to Pitch a Journalist Successfully
#4few pointers:
Never, and I mean, never ever, call a journalist after you sent them your news and ask them if they got your mail and when they will write about it. It's a sure way to get you blacklisted.
Target your mail. A tech-blog needs other information than a local newspaper.
Set up a page with pictures and link to them.
And: Get a professional PR person. You might be good, but if you let your pr be handled by "guy x in marketing" then you are no better than those companies who let their IT be handled by "my sisters brother, he really knows his way around the internet".
Re: How to Pitch a Journalist Successfully
#5The thing to consider about a press release is it's a way that other journalists know every other journalist has gotten the news, and thus, is a way to guarantee that not many people will write about you (journalists are driven by the scoop). If what you have is actually 'news' and not just propaganda, give an exclusive to someone at a major daily. That beats a press release. Don't worry that the story they write hasn't got your contact details, the best journalists are like hackers, they can get any information they want. So the people that call you the day the story has run (and for this you must fit with the journalists schedule and resist talking early) will be a selection of the best and most interested journalists.
Re: How to Pitch a Journalist Successfully
#6Is it just me, or is this title missing a 'to'?
How to pitch a journalist - surely I can't be the only one thinking that this contains instructions on how best to throw a journalist 10 meters in any direction...
I've noticed this quite a bit in American posts - words clearly missing, but no one cares
Re: How to Pitch a Journalist Successfully
#7Is it just me, or is this title missing a 'to'? How to pitch a journalist - surely I can't be the only one thinking that this contains instructions on how best to throw a journalist 10 meters in any direction... I've noticed this quite a bit in American posts - words clearly missing, but no one cares
The English language is a flexible thing. Some think that "y'all" is not 'proper', but name another single word second person collective pronoun in English. Some English in America also has "write me" instead of "write to me".
Re: How to Pitch a Journalist Successfully
#8The thing to consider about a press release is it's a way that other journalists know every other journalist has gotten the news, and thus, is a way to guarantee that not many people will write about you (journalists are driven by the scoop). If what you have is actually 'news' and not just propaganda, give an exclusive to someone at a major daily. That beats a press release. Don't worry that the story they write has…
I agree. I normally prefer long blog entries to generic press releases, but I work in a very technical environment and have the time to work on articles. That's why it is so important to know your journalists.
If they ask you: "Have you read some of my articles?" you better have an answer.
Re: How to Pitch a Journalist Successfully
#9Is it just me, or is this title missing a 'to'? How to pitch a journalist - surely I can't be the only one thinking that this contains instructions on how best to throw a journalist 10 meters in any direction... I've noticed this quite a bit in American posts - words clearly missing, but no one cares
The English language is a flexible thing. Some think that "y'all" is not 'proper', but name another single word second person collective pronoun in English. Some English in America also has "write me" instead of "write to me".
How to pitch an idea
How to pitch a journalist
How to pitch to an idea How to pitch to a journalist
... Flexible or not, that word fundamentally changes the meaning of the sentence
Re: How to Pitch a Journalist Successfully
#10few pointers: Never, and I mean, never ever, call a journalist after you sent them your news and ask them if they got your mail and when they will write about it. It's a sure way to get you blacklisted. Target your mail. A tech-blog needs other information than a local newspaper. Set up a page with pictures and link to them. And: Get a professional PR person. You might be good, but if you let your pr be handled by "g…
Spoken like a true PR person.
Telling every bootstrapped startup to get a professional PR person is silly. The whole purpose of articles like this is so that they can make due without one in the beginning.