Best practices for financial modeling for a startup
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#5At the early stage, your financial model should be simple, flexible, and focused on key metrics. Start with a cash flow projection to understand your burn rate and runway. Build a model that covers multiple scenarios, like best case, worst case, and likely case. Your core metrics should include customer acquisition cost (CAC), lifetime value (LTV), and monthly recurring revenue (MRR). Google Sheets works fine for thi…
Excel sheets got too large for my personal projections. Built a super simple static web app[1] as a replacement. It handles inflation better and provides a (very) simple monthly mortality model. It shows you select quantiles and the median(!). VaR and CVaR didn’t yield obvious insights and were removed. It’s free.
Have about a dozen happy users already.
Really think through your CAC, LTV and outgoing cash-flows.
Heretical idea: Pour money or cash into QA and watching your customers over their shoulders to solve their actual problems. Not what you think or hope their problem is.
If you have questions, then please, feel free to ask.