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Fighting back against proper noun feature names (2021)

kubie.co

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Re: Fighting back against proper noun feature names (2021)

#2
Tangentially related: memberships and their 'benefits' is something commonly used to disconnect the payment from the thing you get. You think it's extra. It's not. In fact, I don't use most of the 'benefits' and I'm still paying for them.

And the other weird use of language is showing a discount for when you get a credit card as 'take 5%'. Not 'take 5% off'.

Like, I don't get to 'take' that. It doesn't appear in my pocket. I'm just spending less on your already overpriced product.

Re: Fighting back against proper noun feature names (2021)

#3
I don't want to be too negative, I generally agree with and am aligned with the content of the article, but this struck me as a really bad take:

> In my experience, “show me the data” is often a tactic employed by weak managers who don’t know how to hang as part of a design process.

I really don't understand how asking to see data and talk in facts, rather than opinions, is a bad thing? This take seems to be implying the "design process" is just a giant, strictly qualitative "appeal to authority" fallacy and anyone who doesn't "get it" is some kind of naive rube?

Re: Fighting back against proper noun feature names (2021)

#5
post #4

Yeah it's weird. Didn't it start with Jobs? I'd say "I'm going to Harrods", but never "has anyone seen iPhone?" to mean my iphone. They've been trying this for over a decade and it still just sounds jarring.

Car manufacturers do it too - "Camry is safer than Accord" or something like that. (Maybe it's the other way around.) I'm not sure when it started.

Re: Fighting back against proper noun feature names (2021)

#6
post #3

I don't want to be too negative, I generally agree with and am aligned with the content of the article, but this struck me as a really bad take: > In my experience, “show me the data” is often a tactic employed by weak managers who don’t know how to hang as part of a design process. I really don't understand how asking to see data and talk in facts, rather than opinions, is a bad thing? This take seems to be implying…

Although I do design things, I'm not a manager so maybe this is just outside my job description, but how do you "hang" during a design process? What does it mean? Leave it for bit and see? Honest question.

Re: Fighting back against proper noun feature names (2021)

#8

Tangentially related: memberships and their 'benefits' is something commonly used to disconnect the payment from the thing you get. You think it's extra. It's not. In fact, I don't use most of the 'benefits' and I'm still paying for them. And the other weird use of language is showing a discount for when you get a credit card as 'take 5%'. Not 'take 5% off'. Like, I don't get to 'take' that. It doesn't appear in my p…

Or car ads with phrases like $1000 cash back. It's just a reduction in price of $1000. They don't give you $1000 cash in hand as a signing bonus.

Re: Fighting back against proper noun feature names (2021)

#9
post #3

I don't want to be too negative, I generally agree with and am aligned with the content of the article, but this struck me as a really bad take: > In my experience, “show me the data” is often a tactic employed by weak managers who don’t know how to hang as part of a design process. I really don't understand how asking to see data and talk in facts, rather than opinions, is a bad thing? This take seems to be implying…

Not having data is not the equivalent of only talking in opinions. I will tell you rhat gathering data can and usually is tedious in many things. If I have to measure every single thing to make any argument, I'm quitting. Looking and thinking in data isn't a bad idea, but if it's just used as a crutch in an argument, then what I think the OP is arguing is that their manager is using it as a tool to make decisions but likely only the decisions they disagree with. As an engineer, I know many times that changes I make are going to work better, sans some fancy chart. If they're not, I think they'll show up on a graph one way or another and I think it's also healthy to be told my assumptions are wrong sometimes and I will happily revert my code. But I've never seen any org make purely data driven decisions as it is truly difficult to do, and whoever is saying things like that probably is selectively using that argument to get their way.

Re: Fighting back against proper noun feature names (2021)

#10
"My account" is innocent enough, compared to some other real life examples. And it sometimes doesn't come from marketing, but from development too.

I've worked in company which added a "funny" codename to everything: features, libraries, sprints, sections of backoffice interface. I don't know, maybe for some developers it makes things more engaging, for me it added a ton of unnecessary stuff to memorize or look up.

Also one of the reasons I don't like AWS. You really can call a router just "router", virtual machine "virtual machine" and so on.

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