Americans' love affair with big cars is killing them
economist.com
Americans' love affair with big cars is killing them
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Re: Americans' love affair with big cars is killing them
#2Re: Americans' love affair with big cars is killing them
#3I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate
It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock of new ones of the model you want because the factory washed out in a flood but then they have 100 SUVs in a row unsold that nobody wants to buy made in the same factory. Your only choice is a used return that somebody sold back to them yesterday afternoon.
Go into a dealership looking for an S car and they will try to sell you an L, go in looking for an M and get an XL and so forth. If you drive out with a $25,000 car when you could could of driven out with a $50,000 car they perceive it as a $25,000 loss! No wonder mainstream car brands can't sell electrics.
Re: Americans' love affair with big cars is killing them
#4I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
What would you do differently if you owned a dealership ?
Re: Americans' love affair with big cars is killing them
#5I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
Anecdotally I'm having trouble finding certain small cars in stock (e.g. crown platinum) and suspect there is some self-interest in the dealership to explains this.
I think car-buyers are often under an illusion that an suv is "more car" when actually it's exact same components and just a larger frame. They'd much prefer to sell you the high-margin product and pocket the difference.
Re: Americans' love affair with big cars is killing them
#6I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
Anecdotally I'm having trouble finding certain small cars in stock (e.g. crown platinum) and suspect there is some self-interest in the dealership to explains this. I think car-buyers are often under an illusion that an suv is "more car" when actually it's exact same components and just a larger frame. They'd much prefer to sell you the high-margin product and pocket the difference.
> They'd much prefer to sell you the high-margin product
The obvious answer to the entire scenario. There's no reason to go looking for hidden reasons: it's in plain sight.
Re: Americans' love affair with big cars is killing them
#7I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
Yes big cars = big margin, but that won’t last forever. And you’re right it’s a dealer/mfr preference not necessarily consumer.
Re: Americans' love affair with big cars is killing them
#8I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
Anecdotally I'm having trouble finding certain small cars in stock (e.g. crown platinum) and suspect there is some self-interest in the dealership to explains this. I think car-buyers are often under an illusion that an suv is "more car" when actually it's exact same components and just a larger frame. They'd much prefer to sell you the high-margin product and pocket the difference.
Sometimes I wonder too.
The big thing to me is that I drive a 10+ year old station wagon, and I seem to have more cargo space than many of these MUCH larger vehicles.
I only have two kids. I have room for the dog. I put the bikes on the roof.
What would a SUV do for me?
An extra couple inches of ground clearance.
Increased towing capacity.
Rarely needed those.
Re: Americans' love affair with big cars is killing them
#9I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
Seems like the market isn't working.
Re: Americans' love affair with big cars is killing them
#10I hate sounding like a broken record but my belief is that car makers are more excited about XXXXL cars in American than car buyers are. The media is consistently complicit in covering this up, sounding like the brainwashed soldiers in The Manchurian Candidate It's not to say that we don't like big cars because we do, but walk into a car dealership looking for a small car and they will tell you they are out of stock…
What would you do differently if you owned a dealership ?
Sell it and enter a better business that isn’t legacy rent seeking?