Report documenting major brand safety problem in adtech
adexchanger.com
Report documenting major brand safety problem in adtech
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Re: Report documenting major brand safety problem in adtech
#2Sorry to be possibly non-sequiteur but does this play to the brand withdraw from Twitter and Musk's lawsuit?
If there's a guilt-by-association risk for a brand in web/url placement, and the industry at large is doing things about it, I think a competent lawyer would be taking that into the (stupid) lawsuit Musk has about collusive behaviour saying "no, this is actually a thing, and when you platform nazi ideas this is what the industry at large thinks"
Re: Report documenting major brand safety problem in adtech
#3Sorry to be possibly non-sequiteur but does this play to the brand withdraw from Twitter and Musk's lawsuit? If there's a guilt-by-association risk for a brand in web/url placement, and the industry at large is doing things about it, I think a competent lawyer would be taking that into the (stupid) lawsuit Musk has about collusive behaviour saying "no, this is actually a thing, and when you platform nazi ideas this i…
The report linked is concerned with more of the auditing side of the industry, which often claims to guarantee 100% brand safe placement. But which obviously does no such thing.