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Ask HN: How do you feel about businesses trusting social media algorithms?

news.ycombinator.com

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Re: Ask HN: How do you feel about businesses trusting social media algorithms?

#4
The social media companies are in reality advertising media. The more you pay, the more prominent placements are promised. Unlike print media, there are no effective means of auditing. Anecdotally lots of businesses have failed to see a correlation between their spending and revenue growth. As always: YMMV.