Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#1

Post by kripy » Thu, May 09, 2024, 1:55 AM UTC

Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?
hollywoodreporter.com

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#2

Post by [deleted] » Thu, May 09, 2024, 2:08 AM UTC

[deleted]

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#3

Post by williamcotton » Thu, May 09, 2024, 2:09 AM UTC

It's in poor taste but it certainly has a lot of people talking about a new iPad release!

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#4

Post by htk » Thu, May 09, 2024, 2:16 AM UTC

I would guess they wanted to say that an iPad "crams" everything that was there, and the act of crushing it is to allude to how thin it is.

Not my cup of tea, but everyone wants to shame everything nowadays. It's so easy to do virtue signaling by bashing, instead of creating.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#5

Post by happytoexplain » Thu, May 09, 2024, 2:23 AM UTC

> You can imagine the pitch: “All of human creation compressed into one impossibly sleek tablet.” But the end result feels more like: “All of human creation sacrificed for a lifeless gadget.”

Holy shit! No, I didn't feel that. It felt like it was trying to say the first thing.

I am a huge proponent of humans over technology. I fall on that side of essentially every topic. But this is just a cute/stupid ad for a tablet. The reaction to this appears to be negativity for the sake of negativity.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#6

Post by ammo1662 » Thu, May 09, 2024, 2:23 AM UTC

williamcotton wrote: post #3

It's in poor taste but it certainly has a lot of people talking about a new iPad release!

"The only problem with Microsoft is they just have no taste."

Now, it is Apple's turn.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#7

Post by gmuslera » Thu, May 09, 2024, 2:23 AM UTC

OpenAI (or some other AI company) could run a similar ad regarding web sites, specially the knowledge based ones. Why to visit a gigantic amount of websites filled with ads, fake news, clickbaits, rants and more if I can ask ChatGPT about specifically the topic that I want to know about?

Maybe is not right there now, but eventually we might finally build some version of "The Internet" box from IT Crowd.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#8

Post by jareklupinski » Thu, May 09, 2024, 2:24 AM UTC

williamcotton wrote: post #3

It's in poor taste but it certainly has a lot of people talking about a new iPad release!

i preferred the dancing silhouettes on colorful backgrounds tbh

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#9

Post by ohnoitsahuman » Thu, May 09, 2024, 2:33 AM UTC

It bugged me seeing all those nice things being destroyed.

There's been times in my life when any of those objects would have been nice to use.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#10

Post by tennisflyi » Thu, May 09, 2024, 2:36 AM UTC

This dust up is wild, IMO