Apple's risky bet on CarPlay
theturnsignalblog.com
Apple's risky bet on CarPlay
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Re: Apple's risky bet on CarPlay
#2My next car must have CarPlay...
Re: Apple's risky bet on CarPlay
#3Apple is a predatory partner
Every partnership Apple enters must result in Apple winning and the other party simply being a subservient cog
So, no one wants to do business with them in new markets where Apple doesn't have leverage
This is why they couldn't get a manufacturing partner for the now-dead Apple car...no one wanted to be the Foxconn of cars (they do all the work, Apple gets all the credit)
Re: Apple's risky bet on CarPlay
#4CarPlay mostly works, and although it has issues it's definitely user-focused.
CarPlay doesn't prevent car makers from tracking vehicle activity.
In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars.
Let's turn the question around: why would car makers want to spend millions of dollars a year rolling their own infotainment system? So they can make incremental revenue selling ads and user data? So they have control? Control over what, exactly?
Re: Apple's risky bet on CarPlay
#5Article is really about the unofficially called "Carplay 2", a deeper integration that Apple announced in 2022 but hasn't been heard about since.
As the article itself says, CarPlay Original Flavor is a massive success, I'm in the "79% of drivers only consider a car if it has CarPlay" (bye-bye GM!)
Re: Apple's risky bet on CarPlay
#6CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…
>Control over what, exactly?
Planned obsolesence. Without proper CarPlay/AA integration, car manufacturers get to decide when those whiz-bang infotainment features stop working. You'd have to replace the whole car to get those features back instead of just buying a new phone.
Re: Apple's risky bet on CarPlay
#7We are in the golden age of phonecar integration, so enjoy it while it lasts. In a few more years 100% of auto manufacturers are going to start charging a monthly subscription for this, split between them and Apple/Google.
Re: Apple's risky bet on CarPlay
#8Carplay2 seems cool, but if it takes away my ability to just jump into whatever new car with my iphone or android phone and use aa/carplay I don't want to lose carplay. I have 3 cars with carplay and I don't want to have to set all of them up and lose portability.
Re: Apple's risky bet on CarPlay
#9As CarPlay aims to dominate even more screens in our cars, isn't Apple simply replacing buttons and dials with potentially distracting and fingerprint-smeared touch screens just to extend its software reach?
Re: Apple's risky bet on CarPlay
#10After spending a very long time trying to find the perfect non-Tesla EV with both carplay, good range, cargo space etc… I gave up and “settled” for a Model Y LR.
The software in a Tesla is just as good as Elon is bad. Not to turn this into an anti-Elon thing… But the software in the Tesla is really second-to-none, and more folks would find out if it weren’t for Elon.