App2Card.com business cards for your App. Now supports Google Play

#1

Post by kaybe888 » Wed, May 23, 2012, 12:05 PM UTC

App2Card.com business cards for your App. Now supports Google Play
app2card.com

Re: App2Card.com business cards for your App. Now supports Google Play

#2

Post by jinushaun » Wed, May 23, 2012, 12:45 PM UTC

Does anyone believe that QR codes work?

Re: App2Card.com business cards for your App. Now supports Google Play

#3

Post by unwind » Wed, May 23, 2012, 12:46 PM UTC

Seems expensive to me (I'm not an app developer or marketer, though!) and it's not very clear where the link on the back of the card goes. I didn't spend a lot of time trying to figure that out, on the other hand.

The prices work out as:

    1000 for $180 = $0.18 per card
     500 for $100 = $0.20 per card
     250 for $55  = $0.22 per card
     100 for $30  = $0.30 per card

Paying $0.30 (or even $0.18) for 1.5625 square inches of laser-printed paper, albeit glossy, seems like a lot. Area-wise, that's the equivalent of 1/60th of a sheet of standard "letter" format paper, by the way.

Also, I'm not sure why the 1000-pack is labelled "saves 120$" [sic], I mean ... Compared to what? $180 + $120 = $300, which means it saves as compared to buying ten 100-packs, I guess. But since the fact that you get volume discounts is very clear from the other packs, I don't think that particular claim is very accurate.

Re: App2Card.com business cards for your App. Now supports Google Play

#4

Post by CrazedGeek » Wed, May 23, 2012, 1:15 PM UTC

jinushaun wrote: post #2

Does anyone believe that QR codes work?

As a quick, cheap, handy way of sharing URLs and other information to mobile devices? Completely.

Re: App2Card.com business cards for your App. Now supports Google Play

#5

Post by Peroni » Wed, May 23, 2012, 1:36 PM UTC

I can see the value in having a pointer to get people to your app, I can see that a URL distribution method like a QR code is an appropriate method, but doing it in a card shaped like an app icon is a gimmick, and will create small annoying pieces of paper for people.

If they are handed out surely you can use something more effective, like a QR code on your device snapped by their's and if they are to be left somewhere they will be too small to be an effective call to action.

As ever I find myself thinking that promoting apps with pieces of paper seems like a compromise solution ...

Re: App2Card.com business cards for your App. Now supports Google Play

#6

Post by plehoux » Wed, May 23, 2012, 1:43 PM UTC

A great way to be original and distinctive when networking. App2Card is made by a small shop from Quebec city. So my props for being creative and independent!

Re: App2Card.com business cards for your App. Now supports Google Play

#7

Post by TomFrost » Wed, May 23, 2012, 1:49 PM UTC

CrazedGeek wrote: post #4

jinushaun wrote: post #2

Does anyone believe that QR codes work?

As a quick, cheap, handy way of sharing URLs and other information to mobile devices? Completely.

I can't agree -- among a younger demographic in coastal regions (speaking in terms of the US here), sure, maybe. You need to know what a QR code is, you need to know what app can read them, you have to download that app, and if you're not the type of person that these things come naturally too, you have to learn how to use that app.

That process just isn't biddable for wider demographics. Outside of my tech-savvy group of friends and co-workers, I'm not sure I know anyone with either the understanding or the patience to use them. Until it's far more common for this to be a built-in and automatic feature in mobile devices, I'd be blown away if it ever caught on.

http://picturesofpeoplescanningqrcodes.tumblr.com/

Re: App2Card.com business cards for your App. Now supports Google Play

#8

Post by gravitronic » Wed, May 23, 2012, 2:15 PM UTC

jinushaun wrote: post #2

Does anyone believe that QR codes work?

Best critique of QR codes I've heard is that they solve a marketer's problem, not a consumer's.

Re: App2Card.com business cards for your App. Now supports Google Play

#9

Post by kaybe888 » Wed, May 23, 2012, 2:20 PM UTC

unwind wrote: post #3

Seems expensive to me (I'm not an app developer or marketer, though!) and it's not very clear where the link on the back of the card goes. I didn't spend a lot of time trying to figure that out, on the other hand. The prices work out as: 1000 for $180 = $0.18 per card 500 for $100 = $0.20 per card 250 for $55 = $0.22 per card 100 for $30 = $0.30 per card Paying $0.30 (or even $0.18) for 1.5625 square inches of laser-…

The QR code leads directly to the app store for iOS and Google Play app. The fact that we use bitly url give you the possibility to measure the traffic driven by your cards by appending a + sign at the end of the URL.

As for the prices they aren't really expensive if you look at the competition, specially for the quality we offer.

Thanks for the feedback

Re: App2Card.com business cards for your App. Now supports Google Play

#10

Post by jinushaun » Wed, May 23, 2012, 2:23 PM UTC

TomFrost wrote: post #7

CrazedGeek wrote: post #4

Earlier quoted context omitted.

As a quick, cheap, handy way of sharing URLs and other information to mobile devices? Completely.

I can't agree -- among a younger demographic in coastal regions (speaking in terms of the US here), sure, maybe. You need to know what a QR code is, you need to know what app can read them, you have to download that app, and if you're not the type of person that these things come naturally too, you have to learn how to use that app. That process just isn't biddable for wider demographics. Outside of my tech-savvy gro…

I'm tech savvy and I still don't want to download an app, open it up, steady my camera, take a picture, wait for it to think about it, and take me to the website. Just give me a damn URL.