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TwitchAdSolutions – Blocking Twitch Ads

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Re: TwitchAdSolutions – Blocking Twitch Ads

#2

Post by jsheard »

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks.

There was a months-long period where 95% of the ads I saw were one of two different Audible ads, endlessly repeating, and those were a case of Amazon buying ads from itself since apparently nobody else was buying.

Re: TwitchAdSolutions – Blocking Twitch Ads

#3

Post by cooper_ganglia »

I hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.

Re: TwitchAdSolutions – Blocking Twitch Ads

#4

Post by Akronymus »

jsheard wrote: post #2

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two diffe…

And those ads usually are for stuff that isn't even relevant to me at all.

Like some more AAA garbage and such.

Re: TwitchAdSolutions – Blocking Twitch Ads

#7

Post by luuurker »

jsheard wrote: post #2

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two diffe…

> It's incredible how much effort Twitch puts into bypassing adblockers

The type of user they have is more likely to use adblockers than, let's say, most YouTube users. That's probably why.

Re: TwitchAdSolutions – Blocking Twitch Ads

#8

Post by nullindividual »

cooper_ganglia wrote: post #3

I hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.

This is up to the streamer.

Either ~3 minutes of ads per hour, or an up-front 30s of ads before you can view the stream.

You would only see >1 minute of ads if they choose the first option and you hit the stream on the ad break.

But I agree with you. I've bounced from many-a-stream due to up-front ads.

Re: TwitchAdSolutions – Blocking Twitch Ads

#9

Post by jsheard »

Akronymus wrote: post #4
jsheard wrote: post #2

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two diffe…

And those ads usually are for stuff that isn't even relevant to me at all. Like some more AAA garbage and such.

Yeah, their variety of ads is so small that I can't imagine they do much if any targeting at all.

Re: TwitchAdSolutions – Blocking Twitch Ads

#10

Post by nobleach »

cooper_ganglia wrote: post #3

I hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.

This definitely kills the low-intent watcher. Twitch sends me daily emails to hop on and watch streamers that I follow. Every once in awhile, I'm not busy so I click the link, "Sure I'll watch that person write OCaml...". And 30 seconds in, I'm almost ALWAYS, "nah... I'm not into sitting here this long, I didn't even intend to be here".

If they could let someone watch like 3 to 5 minutes, they could likely increase engagement.

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